# Denim-Detailed Casual Sneakers Denham and Nike Work Together on a Pack of Denim Sneaker Designs By Amy Duong | Published 2020-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denham References: [hypebeast](https://hypebeast.com/2020/9/denham-nike-air-max-95-air-max-90-dd9519-001-cu1646-400-info) [Denham](https://www.trendhunter.com/trends/black-kinetic-denim) and Nike work in collaboration on two silhouettes that celebrate the 90s by adorning them with denim detailing. The pack features the familiar [Air Max 95](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration) sneaker and the [Air Max 90](https://www.trendhunter.com/trends/air-max-90-1) model. The Air Max 95 sneaker features a plethora of textural contrasting materials including mesh and leather in addition to the denim. The Air Max logo is woven on the top of the sneaker and held with a black lacing system with lime green ripstop eyelets. Additional details include the white mesh at the sidewalls and denim informed in black, gray, and beige. The Air Max 90 features a lighter color palette with cream at the tongue, toe box, and upper quarters. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 65% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Denim-detailed Sneakers:** Opportunity for brands to collaborate and incorporate denim material into their sneaker designs, adding a unique and stylish element. - **Textural Contrasting Materials:** Disruptive innovation opportunity to experiment with different material combinations, such as mesh, leather, and denim, to create visually appealing sneaker designs. - **Light Color Palette:** Potential for brands to explore lighter color options for sneakers, offering a fresh and summery aesthetic. ### Where This Applies - **Fashion:** Fashion brands can explore denim-inspired collaborations and experiment with textural materials to create trendy sneakers. - **Footwear:** Opportunity for footwear companies to incorporate denim detailing and play with contrasting materials to innovate in the sneaker market. - **Streetwear:** Streetwear brands can capitalize on the trend of denim-detailed sneakers and offer unique and stylish options for fashion-conscious consumers. ## Related on Trend Hunter - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Denim Cut-Out Sneakers](https://www.trendhunter.com/trends/air-max-koko.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md)