# Streetwear-Themed Technical Outerwear nonnative and WILD THINGS Drop the Waterproof Denali Jacket By Amy Duong | Published 2018-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denali-jacket References: [highsnobiety](https://www.highsnobiety.com/p/wild-things-nonnative-fw18-collection/) & [coverchord](https://coverchord.com/news/men/new-arrivals/) nonnative and WILD THINGS join forces to introduce a collection of the signature 'Denali Jackets' by nonnative for the Fall/Winter 2018 season. The [collaborative iteration](https://www.trendhunter.com/trends/hyke-and-the-north-face) retains the technical elements of the original structure, making it the highlighting element. The outerwear is constructed in [three layering fabric materials](https://www.trendhunter.com/trends/andwander-fw25) -- this ensures [warm and waterproof qualities](https://www.trendhunter.com/trends/soukuu-collaboration). To ensure that the jacket is more functional throughout the year, the technical piece can release perspiration to enable breathability during the warmer seasons. Notably, there is a lining entitled 'DICROS,' which is a glossy material that retains temperature. There are four colorway options in total -- black, taupe, black and taupe, and khaki. Branding accents are incorporated on the chest on a matching tonal patch. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 51% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear-themed Outerwear:** The merging of streetwear and technical outerwear creates an opportunity for disruptive innovation in the fashion industry. - **Technical, Waterproof Fabrics:** The use of sophisticated fabric technology in the production of waterproof clothing creates a disruptive innovation opportunity in the garment manufacturing industry. - **Functionality:** Incorporating functional characteristics to technical outerwear could create a disruptive innovation opportunity in the health and wellness industry as outdoor enthusiasts demand more protection and comfort during physical activities. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the use of waterproof fabrics and streetwear style for the production of stylish, functional outerwear. - **Garment Manufacturing:** The use of sophisticated waterproof fabric technology creates a disruptive innovation opportunity in the garment manufacturing industry. - **Health and Wellness:** Outdoor enthusiasts demand more protective and comfortable technical outerwear, creating a disruptive innovation opportunity for the health and wellness industry. ## Related on Trend Hunter - [Technical Winter Outerwear](https://www.trendhunter.com/trends/trooper-puff-blouson.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Collaboration Fashion Puffer Coats](https://www.trendhunter.com/trends/eye-junya-watanabe-man.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)