# Edgy Double Exposure Editorials The Demy Matzen Vulture Fashion Feature is Vividly Vague By Jana Pijak | Published 2013-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/demy-matzen-vulture References: [malemodelscene.net](http://www.malemodelscene.net/editorial/demy-matzen-vulture/) & [vulture-magazine](http://www.vulture-magazine.com/) The Demy Matzen Vulture editorial is lensed by photographer Stefano Viti who captures the edgy male model. This studio photoshoot highlights vivid filtering techniques that include bright light washes along with double image exposures. Gracing the publication's fourth edition, the Demy Matzen Vulture fashion story features an [edgy designer wardrobe](https://www.trendhunter.com/trends/khaotique-noir) that is hand picked by stylist Riccardo L. From [loose fitting silhouettes](https://www.trendhunter.com/trends/shapes-we-take) to impeccably tailored layering garments, this striking image series features the perfect mix of both [monochromatic and color infused photographs](https://www.trendhunter.com/trends/alessandro-micheles). Demy is clad in the latest from Maison Martin Margiela, Issey Miyake and Lucio Vanotti to name a few and model exudes an edgy and vague attitude that is representative of today's young generation of fashion followers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 55% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Vivid Filtering Techniques:** The use of bright light washes and double image exposures in photography present opportunities for disruptive innovations in camera technology and editing software. - **Edgy Designer Wardrobe:** The incorporation of loose fitting silhouettes, impeccably tailored layering garments, and the mix of monochromatic and color-infused photographs in fashion editorials presents opportunities for disruptive innovations in the fashion industry's manufacturing processes and materials. - **Young Generation Attitude:** The representation of a young generation's edgy and vague attitude in fashion editorials presents opportunities for disruptive innovations in youth culture marketing and branding strategies. ### Sectors Adopting This - **Photography:** Photography equipment manufacturers and editing software developers can explore the incorporation of vivid filtering techniques and double image exposures in their products' features and capabilities. - **Fashion:** Fashion designers, fabric manufacturers, and garment producers can explore the incorporation of loose fitting silhouettes, impeccably tailored layering garments, and the mix of monochromatic and color-infused photographs in their design and production processes. - **Marketing and Branding:** Marketing and branding agencies can explore the representations of a young generation's edgy and vague attitude in fashion editorials to develop targeted campaigns and strategies that resonate with this demographic. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)