# In-Game Voting Campaigns 'Animal Crossing' Players Can Now Display Democratic Voting Signs By Riley von Niessen | Published 2020-09-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/democratic-voting-signs References: [theverge](https://www.theverge.com/2020/9/1/21409727/biden-harris-animal-crossing-campaign-new-horizons-yard-signs-election) To increase its reach and encourage political action from a [younger demographic of voters](https://www.trendhunter.com/trends/asian-american-youth-election-campaign), the Biden-Harris campaign has collaborated with 'Animal Crossing: New Horizons' to enable players to display democratic voting signs in their digital worlds. To show their support for the Biden-Harris campaign, players can download four signs by scanning QR codes via the [Nintendo](https://www.trendhunter.com/trends/nintendo-and-raye) Switch Online app. The signs feature different variations of the official campaign logo, including a logo that features the presidential nominees' name in rainbow lettering, and another that features a trio of red, white, and blue aviator sunglasses. As COVID-19 has prevented the US' democratic party from holding in-person gatherings and events to raise support for its campaign this year, the Animal Crossing initiative shows how audiences can be mobilized through [digital platforms of all kinds](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon). Image Credit: The Verge ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Why This Trend Is Growing - **Digital Campaigns:** Political campaigns can be taken to new digital platforms to mobilize citizens. - **Gamification of Politics:** Incorporating games and digital environments into politics may offer innovative ways to reach new demographics. - **Virtual Political Activism:** Virtual and digital worlds can be harnessed for political activism by creating alternative spaces for political expression. ### Industries Being Reshaped - **Political Campaigns:** Political campaigns can benefit from exploring new digital platforms and using gamification strategies to expand their reach. - **Gaming:** Gaming companies can explore new collaborations and partnerships with political candidates to offer new experiences and expand their audiences. - **Virtual Reality:** Virtual reality companies can develop more immersive political experiences to engage users in digital worlds. ## Related on Trend Hunter - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Informative Election Games](https://www.trendhunter.com/trends/roblox-3.md) - [AR Voter Campaigns](https://www.trendhunter.com/trends/voter-campaign.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Gen Z-Targeted Voting Features](https://www.trendhunter.com/trends/election-center.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md)