# Unifying Politically Charged Fashion SOUVENIR's Democratic Clothing Line Responds to Brexit By Kalin Ned | Published 2019-01-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/democratic-clothing References: [highsnobiety](https://www.highsnobiety.com/p/souvenir-eunify-fw18/#slide-10) & [instagram](https://www.instagram.com/souvenir_official/) A democratic clothing line has been launch in response to Britain's attempt to exit the [European Union](https://www.trendhunter.com/trends/anonymous-age-verification-tools). As the political situation is rapidly unfolding, individuals and brands are sharing their beliefs. Berlin-based label SOUVENIR is one of these entities that uses [politically charged fashion](https://www.trendhunter.com/trends/willy-chavarria-2) to unify demographics and sway opinion. Earlier in 2018, the [contemporary label](https://www.trendhunter.com/trends/brigade) made the EUnify hoodie available to its consumer base -- largely saturated by a younger audience. The democratic clothing item gained a surge in popularity as celebrities like designer Virgil Abloh and photographer Jurgen Teller took notice and blasted it on their social media channels, fully endorsing its message. Now, SOUVENIR is following up with a bigger collection of its EUnify line -- from sweatpants and tees to hats and waist packs, that direct consumers to an "EU hotline serving democratic resource of political education is provided." Photo Credits: Luis Artemio de los Santos ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What Makes This Trend Stand Out - **Politically Charged Fashion:** Opportunities for brands to use fashion as a platform for social and political messages and unify diverse demographics. - **Democratic Clothing Lines:** The potential of launching democratic clothing lines to respond to political situations and align with consumers' beliefs. - **Social Media Endorsements:** The power of famous individuals endorsing politically charged items on their social media channels and driving sales. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on politically charged items as a platform for social and political messages. - **Politics:** The political industry can leverage fashion as a means of communicating messages and increasing political education. - **Social Media:** The potential of social media in promoting politically charged lines and leveraging famous individuals for endorsements. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md)