# Moisture-Wicking Bras Ruby Ribbon’s Demiettes Boast Moisture-wicking & Antimicrobial Fabric By Grace Mahas | Published 2024-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/demiettes References: [rubyribbon](https://www.rubyribbon.com/camis-demiettes/demiettes/)  [Ruby Ribbon](https://www.trendhunter.com/trends/holiday-shapewear) proudly presents its signature Demiettes, a groundbreaking alternative to traditional bras. Designed [without underwires](https://www.trendhunter.com/trends/knixs-shape-smooth-bra), these Demiettes are made from [moisture-wicking and antimicrobial fabric](https://www.trendhunter.com/trends/cool-essential-collection), ensuring you stay cool, dry, and comfortable while receiving the perfect lift and support. With a variety of necklines and colors available, these versatile pieces are the ideal addition to any wardrobe. By tackling common issues associated with traditional bras, such as underwire discomfort and inadequate moisture control, Ruby Ribbon caters to a broad audience. This includes individuals with active lifestyles, those who prioritize comfort, and those with specific health considerations. The collection includes the Athena Demiette ($78), Everyday Shape Demiette ($65), Lace Demiette ($75), Lace Lux Demiette ($75), Original Demiette ($65), Pin-Up Demiette ($75), Second Skin Scoop Demiette ($62), and Sport Demiette ($79). Each piece is meticulously designed to help you feel confident and comfortable, making Ruby Ribbon’s Demiettes the perfect choice for elevated everyday wear. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 12% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Moisture-wicking Fabrics:** Advances in textile technology produce fabrics that efficiently manage moisture, enhancing wearer comfort and performance. - **Antimicrobial Clothing:** Innovative fabrics with built-in antimicrobial properties significantly reduce the growth of bacteria and odors, elevating hygiene standards. - **Wire-free Support:** Designs that eliminate the need for underwires offer a new level of comfort and support, catering to consumer demand for non-restrictive undergarments. ### Who This Affects Most - **Athleisure Wear:** The athleisure market benefits from moisture-wicking and antimicrobial fabrics to offer stylish yet functional options for active consumers. - **Intimate Apparel:** The intimate apparel industry incorporates wire-free designs to provide more comfortable and health-conscious options. - **Healthcare Apparel:** Healthcare clothing innovations use antimicrobial fabrics to improve patient and healthcare worker hygiene, reducing the risk of infections. ## Related on Trend Hunter - [Sleek Moisture-Wicking Camisoles](https://www.trendhunter.com/trends/airism-bra-camisole.md) - [Ultra-Breathable Triangle Bralettes](https://www.trendhunter.com/trends/triangle-bralette.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Holiday Shapewear Collection](https://www.trendhunter.com/trends/holiday-shapewear.md) - [Redefined Comfort-Forward Bras](https://www.trendhunter.com/trends/flexwire-bras.md) - [Cooling Menopause Undergarments](https://www.trendhunter.com/trends/menopause-undergarments.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md)