# Nature-Oriented Mental Health Services Dementia Adventure Brings the Outdoors to Families By Social Business Editor | Published 2014-06-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dementia-adventure References: [facebook](https://www.facebook.com/DementiaAdventure) & [dementiaadventure](http://www.dementiaadventure.co.uk/) Based in Essex, England, [Dementia Adventure](https://www.trendhunter.com/trends/memory-care-center) is a creative social enterprise that will be sure to put a smile on your face even if you're only reading about it. (So, imagine what it could do to you if you were involved on the ground.) By bringing the outdoors and a sense of fun and excitement to the idea of mental health servicing and programming, Dementia Adventure provides those living with dementia and their families a way to have a break and connect with nature. Registered as a community interest company (CIC), this organization is a learning example for social entrepreneurship across multiple fields and industries. **Contact Information** Dementia Adventure [website](http://www.dementiaadventure.co.uk/) Dementia Adventure on [Facebook](https://www.facebook.com/DementiaAdventure) Dementia Adventure on [Twitter](https://twitter.com/DementiaAdv) Dementia Adventure on [Google+](https://plus.google.com/110083207738630029380/about) Neil Mapes (Director) on [LinkedIn](https://www.linkedin.com/in/neilmapes) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Nature-based Health Services:** The trend of utilizing nature and outdoor activities in health services such as Dementia Adventure provides an opportunity for businesses to tap into the market of non-traditional, creative therapies. - **Social Entrepreneurship:** Dementia Adventure's success as a registered community interest company (CIC) highlights the potential for businesses to operate as socially conscious enterprises and prioritize community impact above profits. - **Fun and Excitement in Mental Health:** Dementia Adventure's approach to programming and mental health servicing, which emphasizes enjoyment and excitement, offers an opportunity for businesses to innovate upon traditional, often clinical methods. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can leverage an increased focus on nature and fun-based therapies as an alternative to traditional, clinical methods. - **Tourism:** Dementia Adventure's focus on providing enjoyable, outdoor experiences offers an opportunity for the tourism industry to cater to non-traditional demographic segments. - **Non-profit:** The success of Dementia Adventure as a social enterprise highlights the potential for non-profits to pursue entrepreneurial models to maximize social impact. ## Related on Trend Hunter - [Inclusive Recreational Activities](https://www.trendhunter.com/trends/accessible-adventures.md) - [Retailer Mental Health Initiatives](https://www.trendhunter.com/trends/be-an-outsider-1.md) - [Dementia Assistive Care Centers](https://www.trendhunter.com/trends/memory-care-center.md) - [Homing Compasses](https://www.trendhunter.com/trends/het-kompas.md) - [Retailer Dementia Support Boxes](https://www.trendhunter.com/trends/boots-dementia-action-week.md) - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Adult Autism-Focused Partnerships](https://www.trendhunter.com/trends/neurodivergent-empowerment-institute.md) - [Adaptable Outdoor Adventures](https://www.trendhunter.com/trends/adaptive-sports-center.md)