# Negroni-Flavored Potato Chips Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail By Joey Haar | Published 2016-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/deluxe-with-love-negroni References: [dailymail](http://www.dailymail.co.uk/femail/food/article-3904518/Lidl-launches-cocktail-flavoured-NEGRONI-crisps-shopers-Twitter-baffled.html) & [lidl](http://www.lidl.co.uk/en/index.htm) Chip flavors have been getting more and more daring, and UK-based supermarket chain [Lidl](https://www.trendhunter.com/trends/party-foods-and-cocktails) is keeping up with the push for wild flavors with its new 'Deluxe with Love Negroni' flavor. Indeed, the Deluxe with Love Negroni is a [potato chip](https://www.trendhunter.com/trends/pringles-chip-flavors) that tastes like the popular [gin, vermouth, and Campari cocktail](https://www.trendhunter.com/trends/negroni-bar-by-campari). As one might expect, the chips are free from any alcohol content, focusing on recreating the flavor of the cocktail rather than its after-effects. While choosing to flavor a chip based on a cocktail is interesting in and of itself, negroni is an especially bold choice. The cocktail is known for its discerning, bitter flavor -- a taste profile not commonly sought out as a chip flavor. However, that sort of subtle flavor could position the chips as a more classy snack option. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Daring Chip Flavors:** Exploring bolder and more unusual flavors in the potato chip market. - **Recreating Cocktail Flavors:** Creating snack options that mimic the taste of popular cocktails. - **Classy Snack Options:** Offering chips with subtle and sophisticated flavors for a more refined snacking experience. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food companies to develop innovative chip flavors inspired by other popular beverages. - **Snack Food:** Creating unique and unconventional snack options to attract adventurous consumers. - **Retail and Supermarkets:** Supermarkets can capitalize on the growing demand for unique and gourmet snack options to attract customers. ## Related on Trend Hunter - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Wine-Flavored Sausage Snack Chips](https://www.trendhunter.com/trends/chorizo-red-wine-crisps.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/ristoranti-series.md) - [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Stout-Flavored Snack Chips](https://www.trendhunter.com/trends/burts-guinness-crisps.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md)