# Industrial Garage Apparel The Deluxe for Hypebeast 2012 F/W Capsule Collection Goes Under Cover By Katie Pagnotta | Published 2012-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deluxe-for-hypebeast-2012 References: [hypebeast](http://hypebeast.com/2012/12/deluxe-for-hypebeast-2012-fall-winter-capsule-collection) & [deluxe.jp](http://deluxe.jp/main/) The Deluxe for Hypebeast 2012 F/W collection is a line-up of [progressive street fashions](https://www.trendhunter.com/trends/day-3-capsule-2) with modern appeal. The adverts for the fall/winter collection feature a young male model in a car garage. The styling is a janitorial approach and the model is doused in navy blue from head to toe. The look is a cross between a mechanic and thief and it is uncertain to determine which one the model is supposed to be representing. This seems to be the message that Deluxe is going for, a duality in clothing that is indeterminably. The pieces, including a button-up shirt, slim-fit jacket and cropped trousers are tailored to perfection and feature smooth subtle details like embroidered writing on the back collars and bright white buttons. The Deluxe for Hypebeast 2012 F/W collection is [functional, durable and appealing](https://www.trendhunter.com/trends/wname) for young male consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Progressive Street Fashion:** Disruptive innovation opportunity: Creating streetwear designs that push the boundaries of traditional fashion and appeal to a younger audience. - **Janitorial Styling:** Disruptive innovation opportunity: Introducing workwear-inspired fashion that combines functionality and style, offering a unique aesthetic for consumers. - **Duality in Clothing:** Disruptive innovation opportunity: Designing garments that blur the lines between different styles or identities, providing versatility and self-expression for consumers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporating progressive street fashion into retail offerings to attract and engage young male consumers. - **Workwear Manufacturing:** Disruptive innovation opportunity: Developing stylish workwear garments that combine durability and fashion-forward design, catering to the preferences of modern consumers. - **Apparel Marketing:** Disruptive innovation opportunity: Utilizing duality in clothing as a marketing strategy to create intrigue and attract attention from consumers seeking unique and versatile fashion. ## Related on Trend Hunter - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)