# Normal-Looking Models Deluxe 2009 Lookbook Forgoes Pretty Faces By Christina Butty | Published 2009-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deluxe-2009-lookbook References: [hypebeast](http://hypebeast.com/2009/09/deluxe-2009-fallwinter-jeremy-collection-lookbook/) & [deluxe.jp](http://deluxe.jp/catalog/2009aw/index.html) Once upon a time, a person had to be good looking to be a model. For Fall 2009, clothing line Deluxe bucked that trend by using models who look like weirdos. Decked out with [porn staches](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), and unruly hair, these men are none too sexy. In fact, they’re kind of awkward. Anyway, the actual [Fall 2009 Deluxe clothing line](https://www.trendhunter.com/trends/observe) is quite fashionable and easy to wear, if you can get past the [unattractive models](https://www.trendhunter.com/trends/dirty-looks). **Implications** - Consumers are looking for designs they can relate to. Products that use familiar materials appeal to shoppers who want to feel a relation to the purchases they make. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nontraditional Models:** Brands are using models with unconventional appearances to appeal to consumers looking for relatable designs. - **Relatable Fashion:** Apparel brands are creating clothing lines that use familiar materials to connect with consumers. - **Non-conformist Aesthetics:** More fashion brands are adopting unconventional aesthetics to create unique and attention-grabbing campaigns. ### Where This Applies - **Fashion:** Fashion brands have the opportunity to use nontraditional models and materials to create more relatable and attention-grabbing designs and campaigns. - **Advertising:** Marketers can leverage the use of nontraditional models and aesthetics to create disruptive and unique campaigns for brands across various industries. - **Photography:** Photographers have the opportunity to explore creative and unconventional styles to capture the essence of nontraditional models and aesthetics in campaigns. ## Related on Trend Hunter - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)