# Iconic Pop Culture Campaigns The 'Delta Real Cool Cotton Underpants' Ad Channels Marilyn Monroe By Leslie Chen | Published 2014-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delta-real-cool-cotton-underpants References: [adsoftheworld](http://adsoftheworld.com/media/print/delta_real_cool_cotton_underpants_marilyn) & [grey](http://www.grey.com/israel/) The iconic pop culture reference made in this ad for '[Delta](https://www.trendhunter.com/trends/delta-thc) Real Cool Cotton Underpants' may have you uncontrollably giggling to yourself. Channeling Marilyn Monroe's legendary moment in 'The Seven Year Itch' - of her standing on top of a subway vent while her white dress blows upwards - this ad is not only a nod to the history of American culture but also quite humorous. Using a man dressed in a button-up with a tie in place of Monroe in her seductive dress, the ad is cheeky enough to bring a smile to your face but also recognizable even to someone who glances at it for a mere second. The ad was created by ACW Grey in Israel with Tal Riven as the Chief Creative Director. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Pop Culture References:** Opportunities for brands to incorporate iconic pop culture moments into their advertising campaigns for a nostalgic and relatable appeal. - **Humorous Advertising:** Using humor in advertising to capture attention and create a positive emotional connection with consumers. - **Creative Nods to History:** Incorporating historical references in advertising to create a sense of familiarity and engage audiences. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can leverage pop culture references and humor in their advertising campaigns to attract and engage consumers. - **Advertising and Marketing:** The advertising industry can explore creative ways to incorporate pop culture references and humor in campaigns to generate buzz and stand out from competitors. - **Creative and Design:** Creative agencies can specialize in creating ad campaigns that cleverly incorporate pop culture references and humor for their clients. ## Related on Trend Hunter - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)