# Comparing Dried Fruits to Wrinkled Shirts DeLonghi Steam Iron Ads By Bianca | Published 2008-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delonghi-steam-iron-dried-fruit References: [adsoftheworld](http://adsoftheworld.com/media/print/delonghi_steam_iron_fig) These DeLonghi Steam Iron ads really quite clever. The series of three [print ads](https://www.trendhunter.com/trends/a-moment-of-me-time) includes comparative images of t-shirt with pictures of produce on their chests. There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears [ironed](https://www.trendhunter.com/trends/fully-automated-ironing-system), the fig is plump and juicy, as if it were just picked from the tree. The other two images of a dried chili and a crisp bell pepper and the last is of an apricot. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Steaming Innovations:** The use of steam technology can be further explored in other household appliances. - **Comparative Advertising:** The use of comparative advertising can be utilized to demonstrate product effectiveness. - **Innovative Product Design:** There is an opportunity to design household appliances that can cater to multiple functions in one device. ### Sectors Adopting This - **Home Appliances:** Companies in the home appliances industry can explore the use of steam in various household devices. - **Advertising:** The advertising industry can utilize comparative advertising to highlight the effectiveness of a product. - **Product Design:** The use of multiple functions in one device can be explored by companies in the product design industry to create innovative household appliances. ## Related on Trend Hunter - [Dual-Fucntional Steam Iron Concepts](https://www.trendhunter.com/trends/darimeven.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Clip-Style Clothing Care Devices](https://www.trendhunter.com/trends/steamur.md) - [Garment-Drying Laundry Devices](https://www.trendhunter.com/trends/zera-lab-launbot.md) - [Scented Ironing Cleaning Products](https://www.trendhunter.com/trends/steamer-ironing-water.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md) - [Shapeshifting Garment Care Appliances](https://www.trendhunter.com/trends/garment-steamer.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)