# Premixed Low-Calorie Margaritas Delola Light Margarita is a Low-Calorie Take on a Classic Cocktail By Michael Hemsworth | Published 2024-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/delola-light-margarita References: [streetinsider](https://www.streetinsider.com/PRNewswire/JENNIFER+LOPEZS+DELOLA+COCKTAILS+LAUNCH+NEW+READY-TO-ENJOY+LIGHT+MARGARITA/23290272.html) & [DelolaLife](http://www.DelolaLife.com) The [Delola Light](https://www.trendhunter.com/trends/house-of-delola) Margarita is arriving from the Jennifer Lopez-backed brand to provide consumers with a way to enjoy the namesake refreshment this spring and summer in a decidedly [lower calorie way](https://www.trendhunter.com/trends/low-calorie-margarita). The [premixed cocktail](https://www.trendhunter.com/trends/sunny-margarita) comes in with a 12.5% ABV and 125-calories per serving to make it suitable for consumers to consciously sip socially this season. The cocktail comes in both 750ml and 375ml glass bottles, and is making its way to grocery stores, fine wine and spirit retailers, hotels and restaurants this month. The cocktail will increase its distribution expansion into the summer months. Lopez commented on the Delola Light Margarita saying, "By introducing Delola to the world, we wanted to provide world-class cocktails without all of the calories and effort. The Delola Light Margarita is fresh and delicious with premium tequila and triple citrus notes. I think it's the perfect ready-to-enjoy version of the most popular cocktail!" ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 61% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Low-calorie Alcoholic Beverages:** Premixed low-calorie cocktails are catering to health-conscious consumers looking for indulgence without the caloric guilt. - **Celebrity-endorsed Alcohol Brands:** Celebrities leveraging their personal brand to market alcoholic drinks can create instant consumer interest and trust. - **Convenient Ready-to-drink Cocktails:** Ready-to-drink cocktails offer consumers ease and convenience, eliminating the need for home mixology. ### Who This Affects Most - **Alcoholic Beverage Industry:** The alcoholic beverage market is increasingly focusing on healthier options to meet the demands of modern consumers. - **Celebrity-backed Ventures:** A rise in celebrity-backed products is diversifying the market and providing new avenues for brand proliferation. - **Retail and Hospitality:** The availability of low-calorie, premixed cocktails in retail and hospitality venues could attract a broader audience. ## Related on Trend Hunter - [Celebrity-Endorsed RTD Margaritas](https://www.trendhunter.com/trends/house-of-delola.md) - [Ready-Made Low-Cal Margaritas](https://www.trendhunter.com/trends/rancho-la-gloria.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [Summery Bottled Margaritas](https://www.trendhunter.com/trends/bottled-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Electrolyte-Enhanced Tequila Cocktails](https://www.trendhunter.com/trends/ready-to-drink-tequila-cocktails.md) - [Delectable Low-Calorie Spirits](https://www.trendhunter.com/trends/concha-y-toro.md)