# Collaboration Plant-Based Raviolis Dell’Ugo THIS Ravioli Comes in Two Flavors Options By Michael Hemsworth | Published 2024-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dellugo-this References: [vegconomist](https://vegconomist.com/products-launches/this-dellugo-plant-based-ravioli/) & [dellugo](http://www.dellugo.co.uk/)  [Dell’Ugo](https://www.trendhunter.com/trends/dellugo-gluten-free) THIS ravioli is being launched in the UK as a new product range perfect for consumers to try out as a plant-based take on a classic dish. The product comes in two options including the Dell’Ugo THIS Isn't Bacon & Cheese Ravioli and the Dell’Ugo THIS Isn't Chicken & Pesto Ravioli, which are crafted with [plant-based bacon and chicken](https://www.trendhunter.com/trends/this-isnt-pork-sausages), respectively. The products are characterized by their high-quality flavor and convenience thanks to their [frozen profile](https://www.trendhunter.com/trends/stuffed-frozen-pasta), and are capable of being prepared in just two-minutes to maximize ease of preparation for consumers. CEO of Dell'Ugo Sophia Cooke commented on the Dell’Ugo THIS ravioli saying, "We have been active in the vegan world for a number of years and were the first to launch fresh filled plant based vegan pasta. Over the years we have been actively looking for a viable meat alternative that delivers. THIS! came onto our radar and we have been blown away, not just by their products, but also their can-do attitude. They have been an exciting and super positive team to work with, so we look forward to more launches in this innovative category." Image Credit: THIS / Dell'Ugo ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 13% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Plant-based Entrees:** The rise of convenient, high-quality frozen plant-based meals is attracting health-conscious consumers seeking quick meal solutions. - **Alternative Proteins:** Consumers are increasingly interested in plant-based alternatives like those used in Dell’Ugo THIS Isn't Bacon & Cheese Ravioli, driving demand for innovative meat replacements. - **Quick-preparation Foods:** Foods that can be prepared in minimal time, such as the two-minute cook time of Dell’Ugo THIS ravioli, cater to the busy lifestyles of modern consumers. ### Who This Affects Most - **Frozen Food Industry:** The industry is expanding its offerings with high-quality plant-based options that combine convenience and health benefits. - **Plant-based Food Industry:** As consumers seek sustainable and ethical eating choices, the demand for plant-based meats and meal options grows substantially. - **Ready-to-eat Meals:** The ready-to-eat meal market sees a surge in innovation with the introduction of gourmet, plant-based options that require minimal preparation time. ## Related on Trend Hunter - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Meatless Alternative Raviolis](https://www.trendhunter.com/trends/buitoni-impossible-foods.md) - [Meatless Filled Pastas](https://www.trendhunter.com/trends/filled-pastas.md) - [Fresh Gluten-Free Pasta Products](https://www.trendhunter.com/trends/dellugo-gluten-free.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Heat-and-Eat Plant Pastas](https://www.trendhunter.com/trends/plant-based-pasta-carbonara.md)