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# Modern Art Laptops
Dell Japan Teams With American Artists for 'Studio 15' PCs

By wang fangqing/ Frances Wang | Published 2009-09-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/delljapanartisiticpc
References: [www1.jp.dell](http://www1.jp.dell.com/jp/ja/home/notebooks/laptop-studio-1555/pd.aspx?refid=laptop-studio-1555&s=dhs&cs=jpdhs1&m_overrides=39=SUNBURT&plexImgID=3853&plexModID=39) & [configure.apj.dell](http://configure.apj.dell.com)

Thanks to the intense competition within the PC market, computer makers are racking their brains to get consumer attention -- and their money, hopefully.

HP’s successful cooperation with fashion designer Vivienne Tam have have been the inspiration that caused Dell to follow suit with something even more eye-popping.

In its newly launched product line - Studio 15 - in Japan, consumers have 17 different color/pattern options offered by three sleek American artists - Mike Ming, Derek Welch and the late Andrea Rosenberger.

Brooklyn-based American-Japanese artist Mike Ming (Michael Miyahira), for example, specializing his art pieces by twisting New York urban culture with a quirky Japanese sense.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 55% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Customized Laptop Designs:** The collaboration between computer makers and artists to offer unique laptop designs presents an opportunity for consumer personalization and differentiation.
- **Art-inspired Technology:** The integration of art and technology in products like the Studio 15 laptops demonstrates the potential for innovative and visually engaging tech products.
- **Cross-cultural Artistic Collaborations:** The collaboration between American and Japanese artists in the creation of the Studio 15 laptops highlights the trend of global artistic partnerships in the tech industry.

### Who This Affects Most

- **Computer Manufacturing:** Computer manufacturers can explore collaboration opportunities with artists to create unique and visually appealing laptop designs.
- **Art and Design:** The integration of art and technology in products like the Studio 15 laptops opens up opportunities for artists and designers to showcase their work in new and innovative ways.
- **Consumer Electronics:** The demand for personalized and visually striking tech products, such as the Studio 15 laptops, creates opportunities for companies in the consumer electronics industry to enhance their offerings.

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