# Fantastical Alternate Universe Ads Giant Frogs and Bunnies Star in This Dell Tablet Commercial By Jonathon Brown | Published 2013-02-22 | Updated 2013-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dell-tablet References: [adsoftheworld](http://adsoftheworld.com/media/tv/dell_thomas) & [dell](http://www.dell.com) The [Dell](https://www.trendhunter.com/trends/intel-and-dell) tablet in this commercial transforms a normal train ride into a fantastical alternate universe. The tablet wars continue with this Dell commercial that feeds into the notion that these devices can do pretty much anything. Of course, this commercial takes things way overboard by presenting a train ride where overgrown animals drawn on a tablet actually appear and join the main character on his train ride. Unlike some tech ads that rhyme off specifications in hopes of impressing educated consumers, this ad will appeal to casual audiences even if they don't know anything about the Dell tablet being pitched. The scene is set when a man steps onto a train for a long journey and begins drawing on his tablet. Each wild character he illustrates appears in the train car as he draws them. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Tablet Advertising:** Opportunity for brands to create immersive and fantastical experiences through tablet commercials. - **Augmented Reality Marketing:** Using tablet technology to seamlessly blend virtual elements into real-world environments for marketing purposes. - **Engaging Casual Audiences:** Creating tech ads that captivate and resonate with casual viewers who may not be familiar with the product being advertised. ### Where This Applies - **Technology:** Innovative tablet ads offer new opportunities for tech companies to showcase their products in unique and immersive ways. - **Advertising:** Augmented reality marketing campaigns using tablets can revolutionize the way brands engage with consumers. - **Entertainment:** Tablet ads that transport casual audiences into fantastical alternate universes create captivating experiences that blend technology and storytelling. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)