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# Computer Cross-Branding
Dude, You're Getting a Dell Mini 3 Phone

By Michael Hines | Published 2010-01-06 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/dell-mini-3
References: [dvice](http://dvice.com/archives/2009/08/best-pics-yet-d.php?p=4#more) & [pcworld](http://www.pcworld.com/article/182132/dell_announces_mini_3_smartphone.html)

The [Dell](https://www.trendhunter.com/trends/xps-9345) [Mini 3](https://www.trendhunter.com/trends/mini-3) is coming to America. After the Mini 3 debuted in China and Brazil, Dell decided to make the move to take on the big boys here in the U.S. Here's what they are working with.

The Dell Mini 3 is a touchscreen phone with a 3 megapixel camera and runs the always popular Android OS. I had a [Dell laptop](https://www.trendhunter.com/trends/dell-pro-micro-desktop) back in the good old days and if this phone is anything like that laptop, expect some high quality. Whether the Dell Mini 3 has success against the Nexus One and the million other smartphones remains to be seen.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 49% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Cross-brand Technology:** Opportunity for computer manufacturing companies to expand into the smartphone market by integrating their hardware and software expertise.
- **Bridging International Markets:** Providing more affordable and accessible smartphone options to emerging markets to expand brand reach and increase sales potential.
- **Diversifying Business Offerings:** Tech companies can explore new avenues of revenue by expanding into the smartphone market and creating new products for consumers.

### Where This Applies

- **Computer Manufacturing:** Manufacturers can expand their product offerings to include smartphones, leveraging their existing knowledge and resources in hardware and software development.
- **Smartphone Manufacturing:** Companies that specialize in producing smartphones can benefit from cross-branding partnerships with computer manufacturers to incorporate new technology and expand their customer base.
- **Emerging Markets:** New sales opportunities exist for tech manufacturing companies by providing affordable smartphone options in emerging markets, creating a larger consumer base for future growth.

## Related on Trend Hunter

- [Micro-Sized Alt Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a-micro.md)
- [Ultra-Thin Productivity Laptops](https://www.trendhunter.com/trends/xps-9345.md)
- [Miniature Triple-Camera Phones](https://www.trendhunter.com/trends/oppo-find-x8-mini.md)
- [Mobile AI-Ready Laptops](https://www.trendhunter.com/trends/dell-pro-max-ai-pc.md)
- [Compact Jelly Smartphones](https://www.trendhunter.com/trends/jelly-star.md)
- [Mini-Sized Alternative Smartphones](https://www.trendhunter.com/trends/cmf-phone-mini.md)
- [Mini Transparent Smartphone Concepts](https://www.trendhunter.com/trends/nothing-mini-phone.md)
- [Refined Elegance Flip Smartphones](https://www.trendhunter.com/trends/oppo-find-n3-flip.md)
- [Card-Sized AI Phones](https://www.trendhunter.com/trends/mindone-smartphone.md)
