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# Candied Computer Commercials
Dell Ads Shows Delightful Musical Production Lines

By Rachel | Published 2009-06-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/dell-candy
References: [notcot.org](http://www.notcot.org/post/22686/) & [diretodoforno.br](http://www.diretodoforno.com.br/dell-treats/)

In an ode to [Charlie and the Chocolate Factory](https://www.trendhunter.com/trends/compartes-x-wicked-for-good), the latest [Dell](https://www.trendhunter.com/trends/dell-xps13-plus) commercials show a jolly singing group of men watching new laptops get made.

The commercials for Dell show color dropping down to a conveyor belt, then being formed into squares, then being painted with a Dell logo. It ends with the computers getting wrapped up in a candy wrapper. A great way to show off the cute [candy colored line of Dell computers](https://www.trendhunter.com/trends/gigantic-candy-deluxe), and a great way to get that ‘Lollipop’ song in your head.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 15% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Musical Production Advertisements:** Companies can explore musical production advertisements to promote products and showcase their innovative production processes and their unique company culture.
- **Color-themed Product Line:** Color-themed product lines can differentiate products from competitors and create a sense of happiness and fun among customers.
- **Nostalgic Branding:** Nostalgic branding can elicit positive emotions from customers and create a deeper connection between them and the brand.

### Who This Affects Most

- **Computer Manufacturing:** Computer manufacturing companies can showcase their innovative production processes through musical production advertisements.
- **Consumer Electronics:** Consumer electronics companies can differentiate products and create a sense of fun among customers with color-themed product lines.
- **Marketing and Advertising:** Marketing and advertising agencies can utilize nostalgic branding to evoke positive emotions in customers and create a lasting connection between them and the brand.

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