# Unlimited Grocery Deliveries Walmart is Expanding Its 'Delivery Unlimited' Grocery Service US-Wide By Daniel Johnson | Published 2019-09-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-unlimited References: [techcrunch](https://techcrunch.com/2019/09/11/walmart-grocery-is-expanding-its-98-per-year-delivery-unlimited-subscription/) & [corporate.walmart](https://corporate.walmart.com/newsroom/2019/09/12/walmart-to-roll-out-delivery-unlimited-to-more-than-1-400-stores-across-the-country) [Walmart](https://www.trendhunter.com/trends/directtofridge-delivery) will expand its 'Delivery Unlimited' service across all of the United States. Walmart has the goal of being able to reach over half of all people in the country by the end of 2019. The program was tested in several cities earlier this year, and the program's expansion is due to positive responses in these cities. Walmart's Delivery Unlimited service differs from its [normal grocery delivery service](https://www.trendhunter.com/trends/meijer-home-delivery) by offering either a yearly fee of $98, or a monthly fee of $12.95 to access [unlimited grocery delivery](https://www.trendhunter.com/trends/waitrose-delivery-pass). The normal delivery service charges $9.99 per delivery. The service allows for cheaper delivery amongst frequent orderers. It also allows Walmart to compete with other food delivery services, as opposed to simply offering in-store grocery shopping. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Delivery Unlimited Service:** The unlimited grocery delivery service offered by Walmart is being expanded across the United States, creating disruptive innovation opportunities for the grocery delivery industry. - **Subscription-based Grocery Delivery:** Walmart's implementation of a subscription-based model for grocery delivery, with options for yearly or monthly fees, presents opportunities for disruptive innovation in the subscription service industry. - **Competitive Response to Other Food Delivery Services:** Walmart's move to compete with other food delivery services, rather than just offering in-store grocery shopping, opens up opportunities for disruptive innovation in the food delivery industry. ### Where This Applies - **Grocery Delivery:** The expansion of Walmart's Delivery Unlimited service introduces disruptive innovation opportunities within the grocery delivery industry. - **Subscription Services:** The subscription-based model for grocery delivery offered by Walmart presents disruptive innovation opportunities within the subscription service industry. - **Food Delivery:** Walmart's competitive response to other food delivery services creates disruptive innovation opportunities within the food delivery industry. ## Related on Trend Hunter - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Direct-to-Fridge Delivery Subscriptions](https://www.trendhunter.com/trends/directtofridge-delivery.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Late Night Retailer Deliveries](https://www.trendhunter.com/trends/ultra-latenight-delivery.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Late-Night Delivery Services](https://www.trendhunter.com/trends/latenight-express-delivery.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Rural Same Day Delivery Services](https://www.trendhunter.com/trends/mydg-delivery.md)