# Traditional Tartan Uniforms Kilts are Now the Official Delivery Uniform of Domino's in Scotland By Laura McQuarrie | Published 2017-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-uniform References: [adweek](http://www.adweek.com/creativity/dominos-just-made-kilt-uniforms-in-scotland-out-of-its-new-official-tartan/) & [corporate.dominos](http://corporate.dominos.co.uk/regions/scotland) In Scotland, pizza restaurant chain Domino's is now introducing a new delivery uniform for employees that features a tartan with the brand's colors. The introduction of these kilt uniforms and the brand's official new tartan are helping to celebrate the opening of a new Domino's location in Glasgow. For the stunt, Domino's commissioned a local designer to create a special Domino's tartan with a pattern in red, white and blue. The new tartan from Domino's has been officially added to the Scottish Register of Tartans. The idea began by polling [Domino's Scottish](https://www.trendhunter.com/trends/pizza-dog) staff, 67% of which said that they would wear a kilt to work, and 12% of which already have. Alongside the introduction of its new tartan and kilt uniforms, Domino's is also introducing a [limited-edition 'Scots Favourite Pizza Legend'](https://www.trendhunter.com/trends/christmas-dinner-pizza) to the menu, which includes the country's favorite pizza toppings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Kilt Uniforms:** The adoption of kilt uniforms by Domino's in Scotland presents an opportunity for other businesses to explore unique and culturally relevant uniform options. - **Branded Tartans:** The creation and registration of a branded tartan by Domino's showcases the potential for brands to develop their own distinctive patterns and fabrics. - **Localized Menu Offerings:** The introduction of a 'Scots Favourite Pizza Legend' by Domino's highlights the trend of catering to regional preferences and creating localized menu options. ### Who This Affects Most - **Fast Food:** Fast food chains can explore innovative uniform designs, like kilt uniforms, to enhance brand identity and appeal to local communities. - **Fashion:** The concept of branded tartans opens up opportunities for the fashion industry to incorporate unique and culturally significant patterns into their designs. - **Food Service:** The trend of localized menu offerings provides food service providers with the chance to attract and cater to specific regional tastes and preferences. ## Related on Trend Hunter - [Holiday-Ready Pizza Menus](https://www.trendhunter.com/trends/dominos-festive-range.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md) - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Football-Themed Pizzas](https://www.trendhunter.com/trends/flatstone-pizza-co.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md) - [Public Pizza-Making Schools](https://www.trendhunter.com/trends/dominos-pizza-school.md) - [Anime-Inspired Pizzas](https://www.trendhunter.com/trends/pokemon-poke-ball-pizza.md)