# Next-Day Delivery Passes The Perfume Shop's Reward Club Members Now Have Access to a Delivery Pass By Laura McQuarrie | Published 2018-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-pass References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/The_Perfume_Shop_helps_busy_customers_with_new_delivery_pass/140412) & [theperfumeshop](https://www.theperfumeshop.com/unlimited-delivery) The Perfume Shop is now offering a Rewards Club Member Delivery Pass, which provides shoppers with unlimited next-day home delivery for an entire year. Unlike purchasing a physical product in-store and on-the-spot, the online shopping experience sometimes has consumers wait days or weeks to receive their order. This new offer for Reward Club Members of The Perfume Shop makes it possible for shoppers to make a one-time payment of £12.99 and receive their goods at an accelerated rate. Aside from being able to opt into the Delivery Pass, consumers who are rewards program members also have access to personalized promotional offers, discounts and special member pricing, gifts with purchases and access to the latest launches, events and exclusive products. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 4% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Next-day Delivery Passes:** The trend towards offering delivery passes for accelerated shipping is disrupting traditional online retail and appealing to consumers' desire for immediate gratification. - **Rewards Club Memberships:** The trend toward offering personalized rewards and benefits to club or loyalty program members is disrupting traditional retail and creating additional brand loyalty. - **Personalized Promotions:** The trend towards providing personalized promotions and discounts to consumers based on their shopping history and preferences is disrupting traditional mass-marketing techniques. ### Who This Affects Most - **Online Retail:** The trend towards offering next-day delivery passes is disrupting traditional online retail and creating additional sales from consumers who are willing to pay for expedited shipping. - **Consumer Loyalty Programs:** The trend towards offering personalized rewards and benefits to club or loyalty program members is disrupting traditional retail and creating additional brand loyalty. - **Marketing and Advertising:** The trend towards providing personalized promotions and discounts to consumers based on their shopping history and preferences is disrupting traditional mass-marketing techniques and allowing businesses to optimize their marketing strategies. ## Related on Trend Hunter - [Fragrance Brand Discount Subscriptions](https://www.trendhunter.com/trends/mytfs-membership.md) - [Speedy Fragrance Deliveries](https://www.trendhunter.com/trends/deliveroo-and-the-perfume-shop.md) - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Convenience Store Subscription Deliveries](https://www.trendhunter.com/trends/7now-gold-pass.md) - [Low-Cost Grocer Program Promotions](https://www.trendhunter.com/trends/albertsons-freshpass.md) - [Phygital Membership Programs](https://www.trendhunter.com/trends/selfridges-unlocked.md) - [Supplemental Prescription Delivery Services](https://www.trendhunter.com/trends/amazon-rxpass.md) - [South African Delivery Enhancements](https://www.trendhunter.com/trends/takealot.md)