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# Delivery-Only Restaurant Concepts
'Bon Appétit, Delivered' Shares Dishes from the Food Magazine

By Laura McQuarrie | Published 2020-03-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-only-restaurant
References: [prnewswire](https://www.prnewswire.com/news-releases/bon-appetit-opens-virtual-restaurant-in-chicago-300924179.html) & [BonAppetitDelivered](http://www.BonAppetitDelivered.com)

Bon Appétit opened the doors to a delivery-only restaurant concept in Chicago called Bon Appétit, Delivered. The virtual restaurant shares dishes curated by the Bon Appétit Test Kitchen via [Grubhub](https://www.trendhunter.com/trends/masterchef-table), including everything from [Rigatoni](https://www.trendhunter.com/trends/mac-cheese-and-rigatoni) with Cauliflower Bolognese to Grilled Chicken Caesar Sandwiches, plus side dishes and beverages to complete a meal. All of the recipes are developed by the brand's Test Kitchen editors and are produced in collaboration with [Lettuce Entertain You Enterprises](https://www.trendhunter.com/trends/lettuce-entertain-restaurants), the restaurant group that operates the virtual storefront.

The lunch and dinner menu is based on seasonal ingredients and rotates regularly to share fresh new options. The delivery-only concept is especially appealing to those who want to consume content the famed food magazine shares beyond the pages of its magazine and its social media posts.

Image Credit: Alex Lau, Bon Appétit

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 75% | Activity: 94% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Delivery-only Restaurant Concepts:** Opportunity to create virtual restaurants that offer curated dishes from established brands or publications, expanding their reach beyond traditional channels.

### Where This Applies

- **Food Delivery Services:** Utilize the delivery-only model to partner with established brands or publications and offer their curated dishes to a wider range of customers.
- **Food Media:** Collaborate with virtual restaurants to share their curated recipes and dishes, providing an additional revenue stream while expanding their brand presence.
- **Restaurant Groups:** Explore the potential of operating virtual storefronts to create new concepts and expand their reach in the delivery market.

## Related on Trend Hunter

- [Delivery-Only Restaurant Apps](https://www.trendhunter.com/trends/deliveryonly-restaurant-app.md)
- [Delivery-Only TV Restaurants](https://www.trendhunter.com/trends/masterchef-table.md)
- [Virally Inspired Virtual Menus](https://www.trendhunter.com/trends/creators-kitchen-as-seen-on-tiktok.md)
- [Ghost Kitchen Marketplaces](https://www.trendhunter.com/trends/lunchbox-virturant.md)
- [Fine Dining Meal Deliveries](https://www.trendhunter.com/trends/entre-meal-kit-delivery-service.md)
- [Virtual Dining Brand Collaborations](https://www.trendhunter.com/trends/man-vs-fries.md)
- [Sauce-Focused Virtual Restaurants](https://www.trendhunter.com/trends/dukes-sauce-shack.md)
- [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md)
- [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md)
