# Jewelry-Focused Delivery Campaigns Deliveroo and KFC are Sharing Meals & Rings for Valentine's Day By Laura McQuarrie | Published 2020-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-campaign References: [marketing-interactive](https://www.marketing-interactive.com/deliveroo-and-kfc-couple-up-for-a-valentines-day-kfc-bucket-ring/) & [deliveroo](https://deliveroo.co.uk/) For Valentine's Day, [Deliveroo](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection) is teaming up with [KFC](https://www.trendhunter.com/trends/proper-and-kfc) for a food delivery campaign called 'Will Delive-Roo Be My Valentine' that gives customers the chance to treat their date to a [limited-edition KFC bucket ring](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa). The handmade ring was created by local jewelry brand Gemnesis and promotes pre-ordering a Valentine’s Day combo from the food delivery company. For the campaign, consumers are being invited to place an order ahead of time in order to have a meal in a heart-shaped box and the fast food-inspired ring delivered on February 14th. The campaign promotes the Secret Recipe to My Heart combo meal, which shares five pieces of KFC’s Original Recipe or Hot & Crispy Chicken, three pieces of Hot & Crispy Tenders, plus a choice of two sides and two drinks. Image Credit: Deliveroo, KFC ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Delivery-based Promotions:** Food delivery companies teaming up with local brands to create unique promotional experiences for customers. - **Handmade Jewelry Collaborations:** Fast food chains collaborating with local jewelers to create limited-edition handmade jewelry pieces. - **Pre-order Specials:** Encouraging customers to pre-order meals in order to receive exclusive promotional items or discounts. ### Industries Being Reshaped - **Food Delivery:** The food delivery industry can leverage collaborations with local brands to create unique promotional experiences for customers. - **Jewelry:** Local jewelers can partner with fast food chains to create limited-edition handmade jewelry pieces for special promotions. - **Fast Food:** Fast food chains can offer pre-order specials to incentivize customers to choose their brand over competitors. ## Related on Trend Hunter - [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md) - [Fast Food-Inspired Premium Jewelry](https://www.trendhunter.com/trends/ofishial.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Onion Ring Proposals](https://www.trendhunter.com/trends/onion-ring-proposal.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [Romantic Convenience Store Promotions](https://www.trendhunter.com/trends/themed-confections.md) - [Heart-Shaped Fast-Food Sharing Trays](https://www.trendhunter.com/trends/heart-shaped-trays.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md)