# Buzzworthy Delivery Drones Taiwan Beer Uses Delivery by Drone to Promote a New Honey Beer By Laura McQuarrie | Published 2015-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-by-drone References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/honey-beer-creates-buzz-bee-drones/) In a world that's already filled with beloved beer brands and niche craft brews, Taiwan Beer set out to generate buzz around a new beer using delivery by drone. Although delivery by drone has already proven a popular way for luxury hotels to share champagne with guests and for [Coca-Cola](https://www.trendhunter.com/trends/3d-coca-cola-billboard) to share sodas with unsuspecting people, the Taiwan beer company makes the drone come to life as a giant bee. Since the target for the new beer is adults, the brand set up an online office delivery system. When an order was placed, a [bee-shaped drone](https://www.trendhunter.com/trends/doordash-and-wing) would quickly be dispatched to deliver a six-pack of honey beer to a group of people in need of a refresher. Quite quickly, the Bee Drones went viral, since everyone wanted to share the experience with their friends and then have the drones visit their own office. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Delivery by Drone:** Opportunity for businesses to leverage drone technology for efficient and innovative delivery solutions. - **Promotional Experiences:** Creating unique and memorable experiences as a marketing strategy to generate buzz and increase brand awareness. - **Viral Marketing:** Harnessing the power of social media and online communities to exponentially increase brand reach and engagement. ### Industries Being Reshaped - **Beverage:** Incorporating drone delivery to enhance convenience and customer experience in the beverage industry. - **Hospitality:** Exploring drone delivery as a luxury service enhancement in the hospitality sector for a premium guest experience. - **Advertising and Marketing:** Utilizing promotional experiences and viral marketing strategies to create effective brand campaigns that capture audience attention. ## Related on Trend Hunter - [Snackable Summer Drone Deliveries](https://www.trendhunter.com/trends/hostess-joy-drops.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [10-Minute Beer Delivery Samples](https://www.trendhunter.com/trends/ninja-delivery.md) - [Airport Food Delivery Robots](https://www.trendhunter.com/trends/meituan.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Takeout Meal Drone Deliveries](https://www.trendhunter.com/trends/deliveroo-drone-delivery.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md)