# Dragon Delivery Services EA Uses Giant Lizards to Transport Dragon Age 2 Video Game Shipments By Gemma Vardon | Published 2011-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delivery-by-dragon References: [holyfragger](http://www.holyfragger.com/multiplatform/role-playing/dragon_age/dragon_age_2/news/?a=1993) & [DragonAge](http://www.DragonAge.com) Shoppers across the U.K.’s high streets got more than they bargained for this week: A procession of giant lizards have been busy delivering copies of a [new videogame](https://www.trendhunter.com/trends/dragon-quest-hd) to retailers before its release. The 9-foot dragons took copies of Dragon Age 2 to stores in wooden carts. The medieval-style delivery by dragon was to ensure the safe receipt of the first batch of new games. It definitely surprised a few passersby to suddenly see the weird and wonderful creatures stalking the streets. The dragons were supplied to [EA](https://www.trendhunter.com/trends/immortals-of-aveum-game) by professional animal handlers to mark the launch of Dragon Age 2 on Friday March 11. The game is available on the Playstation 3, Xbox 360 and PC for anyone inspired by this delivery by dragon. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Using live animals like giant dragons in marketing campaigns to create buzz and excitement for a product launch. - **Guerilla Marketing:** Taking unconventional approaches in marketing campaigns, like delivering products with giant lizards, to stand out from the competition. - **Innovative Product Delivery Methods:** Exploring new and exciting ways to deliver products to customers, such as utilizing live animals or drones to create a unique delivery experience. ### Industries Being Reshaped - **Video Game:** Incorporating unconventional marketing techniques like using giant lizards for product launch campaigns to differentiate themselves in a highly competitive industry. - **Entertainment:** Incorporating live animals or unique delivery methods to create a memorable and exciting experience for customers, like delivering movie tickets with drones. - **Retail:** Exploring innovative product delivery methods like utilizing live animals or drones to create a unique and memorable shopping experience for customers. ## Related on Trend Hunter - [Distinctive Dragon-Themed Books](https://www.trendhunter.com/trends/distinctive-dragonthemed-books-dragonborn-features-illustrative-end-pages-a.md) - [Action Adventurous Sequel Games](https://www.trendhunter.com/trends/dragon-dogma-2.md) - [Second-Hand Tech Deliveries](https://www.trendhunter.com/trends/cex.md) - [Dragon-Themed Drone Light Shows](https://www.trendhunter.com/trends/legend-of-the-dragon-gate.md) - [Dragon-Themed Action RPGs](https://www.trendhunter.com/trends/dragons-dogma-2.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md)