# Lockdown-Inspired Beer Campaigns Young Henry's Gives Away Beer For 'Deliverschoo' Initiative By Niko Pajkovic | Published 2021-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deliverschoo References: [manofmany](https://manofmany.com/lifestyle/drinks/young-henrys-deliverschoo?utm_source=feedly&utm_medium=webfeeds) & [younghenrys](http://younghenrys.com) Australian craft beer company [Young Henry's](https://www.trendhunter.com/trends/young-henrys-1) has launched a campaign called 'Deliverschoo,' in which the brand intends to deliver 100 free schooners every Friday to Aussies in lockdown. A community initiative, Young Henry's plans to send out a company van to various suburbs in Sydney, dropping off a range of beers to one lucky winner. Following an unexpected COVID-19 outbreak, Sydney has been sent into intense lockdown for months on end now. As a result, Young Henry's new campaign comes as a timely, light-hearted relief for the whole city. According to the company, Young Henry's will make its way across a wide range of suburbs in the following weeks, dolling out cold, crispy freebies in an effort to raise community spirits. Image Credit: Young Henry's ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Community Spirit Beer Campaigns:** Craft beer companies can launch community-focused beer campaigns to support local residents during the pandemic. - **Delivery Service Campaigns:** Craft beer companies can leverage their delivery services by offering freebies to customers who are in lockdown. - **Localized Marketing Initiatives:** By using a company van to deliver free beer to various suburbs, craft beer companies can create localized marketing initiatives that generate buzz and build loyalty. ### Industries Being Reshaped - **Craft Beer Industry:** Craft beer companies can create innovative campaigns to increase sales, build brand awareness, and support their local communities during the pandemic. - **Delivery Services Industry:** Delivery services can partner with craft beer companies to offer exclusive promotions and freebies to customers who are currently in lockdown. - **Marketing Industry:** Marketing agencies can help craft beer companies to create and implement localized marketing initiatives that drive engagement and build brand loyalty. ## Related on Trend Hunter - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md) - [Cheeky Financial Stress-Alleviating Campaigns](https://www.trendhunter.com/trends/creative-promotional-campaign.md) - [10-Minute Beer Delivery Samples](https://www.trendhunter.com/trends/ninja-delivery.md) - [Non-Alcoholic Craft Beer Initiatives](https://www.trendhunter.com/trends/nonalcoholic-craft-beers.md) - [Pizza-Themed Beer Promotions](https://www.trendhunter.com/trends/old-golden-hen.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Hazy Australian IPAs](https://www.trendhunter.com/trends/young-henrys-1.md)