# Complimentary Pride Month Meals This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth By Michael Hemsworth | Published 2023-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deliveroo-campaign References: [retailtimes](https://retailtimes.co.uk/restaurants-across-uk-to-provide-free-meals-to-lgbtq-homeless-community-via-deliveroo-and-partners/) & [deliveroo](https://deliveroo.co.uk)  This [Deliveroo](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl) campaign is being launched by the brand in the UK for Pride Month as a way to support homeless [LGBTQ+ youth](https://www.trendhunter.com/trends/pflag-canada) with a free meal when they visit a participating location. The campaign will be run at 11 restaurants located in London, Bristol, Brighton and Norwich where community members experiencing homelessness only need to say "I'm a friend of Dorothy" or "Dorothy" before ordering to receive a free main meal. The person will also be provided with additional resources on how they can access the help they need to get them off the streets. Co-Lead of Deliveroo's [LGBTQ+ Network](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade), Deloveroo Lea Duchemin spoke on the Deliveroo campaign saying, "Deliveroo is a proud ally of the LGBTQ+ community, all year round. The move towards supporting the homeless and vulnerable people comes following the shocking numbers and terribly sad situations a number of LGBTQ+ people are finding themselves in. Food is what we do best and helping feed people at their most vulnerable, in a supportive and safe space, and directing them towards vital information, could be a much needed lifeline.” ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 10% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Supportive Pride Month Initiatives:** Deliveroo's campaign to provide complimentary Pride Month meals to homeless LGBTQ+ youth reflects a growing trend of brands supporting marginalized communities. - **Inclusive Dining Experiences:** The Deliveroo campaign showcases the trend of creating inclusive dining experiences by offering free meals and additional resources for individuals who are experiencing homelessness. - **Corporate Social Responsibility:** Deliveroo's initiative demonstrates the trend of companies taking responsibility for social issues and using their platform to make a positive impact. ### Who This Affects Most - **Food Delivery Services:** Food delivery services have the opportunity to integrate social initiatives into their business models, addressing social issues while serving their customers. - **Hospitality:** The hospitality industry can learn from Deliveroo's campaign and create inclusive and supportive spaces for marginalized communities, fostering a sense of belonging. - **Non-profit Organizations:** Non-profit organizations focusing on homelessness can collaborate with food delivery companies to provide meals and resources to those in need, leveraging the reach and efficiency of these services. ## Related on Trend Hunter - [In-App Pride Menus](https://www.trendhunter.com/trends/bottomfriendly-menu.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [LGBTQ Youth-Benefiting Doughnuts](https://www.trendhunter.com/trends/pride-bar-doughnut.md) - [Charitable Pride Month Burgers](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Pizza Brand-Initiated Fundraising Campaigns](https://www.trendhunter.com/trends/smyal.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md)