# Pizza Delivery Canoes Domino's is Now Delivering Food by Canoe in Kent, England By Laura McQuarrie | Published 2016-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delivering-food References: [kentlive.news](http://www.kentlive.news/domino-s-will-now-deliver-pizzas-by-canoe-in-maidstone/story-29797121-detail/whatson/story.html) & [dominos](https://www.dominos.co.uk/) For a span of two weeks, those in the Maidstone, the county town of Kent, England, will be able to see pizza chain [Domino's](https://www.trendhunter.com/trends/domidog) delivering food in a most unusual way—by canoe. Along the River Loose in Ken County, residents will be able to pizza in a novel way that involves a pizza "bouy" who will make these deliveries while suited up in a wetsuit and traveling by canoe. To make the stunt even more interesting, Domino's is testing out [floating pizza boxes](https://www.trendhunter.com/trends/resume-deliveries), to ensure that no pizza is in danger of going overboard. Domino's will also be making a donation to the Loose Conservation Trust as part of an effort to preserve the local waterways. Domino's has experimented with a range of [pizza delivery techniques](https://www.trendhunter.com/trends/dominos-pizza-school) via chatbot, drone, bus routes and even emojis. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Novel Food Delivery:** Innovative methods of delivering food, such as by canoe, can disrupt traditional food delivery services. - **Environmentally-conscious Promotions:** Offering promotions that give back to local charities or preserve the environment can benefit businesses and the community. - **Alternative Delivery Methods:** Exploring and implementing alternative methods of delivery, such as chatbots and drones, can differentiate a business from competitors. ### Where This Applies - **Food and Beverage:** Incorporating innovative food delivery methods offer opportunities to expand the food and beverage industry and meet evolving customer needs. - **Sustainability:** Sustainability-focused organizations can partner with businesses to promote eco-friendly practices and support local communities. - **Technology:** Developing new delivery technology and integrating it with existing or novel delivery methods can benefit the technology industry while enhancing customer experience. ## Related on Trend Hunter - [Pizza Delivery Robot Dogs](https://www.trendhunter.com/trends/domidog.md) - [Warming Delivery E-Bikes](https://www.trendhunter.com/trends/dxb-delivery-bike.md) - [Pinpoint QSR Deliveries](https://www.trendhunter.com/trends/dominos-3.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Electric Vehicle Pizza Deliveries](https://www.trendhunter.com/trends/custombranded-2023-chevy-bolt.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Branded Insulated Suits](https://www.trendhunter.com/trends/heat-suit.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md)