# Beauty Shopper Transports Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores By Laura McQuarrie | Published 2025-07-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/delivered-to-beauty References: [businesswire](https://www.businesswire.com/news/home/20250701755435/en/Get-in-Beauty-Lovers-Sephora-Brings-Shoppers-Directly-to-Beauty-Experts)  [Sephora's](https://www.trendhunter.com/trends/beautiful-deliveries) new Get Beauty from People Who Get Beauty campaign introduced a new Delivered to Beauty activation in partnership with [Lyft Media](https://www.trendhunter.com/trends/discounted-rideshare) that delivered beauty consumers in select cities across the United States to [free-standing Sephora locations](https://www.trendhunter.com/trends/sephora-store-of-the-future). While Sephora is known for its speedy shipping, the beauty brand shook things up by "literally shipping people to Sephora stores" to connect them with in-store offerings and beauty experts. Although there's undeniable ease and convenience in online shopping, this experience recognizes that a high percentage of retail purchases still happen in-store, and people value in-person experiences. With Lyft Media, select vehicles were custom-wrapped with Sephora branding, and beauty shoppers got Lyft ride credits ($20 off) to a participating store location. Upon arrival, shoppers could opt to receive a personalized skin scan, exclusive product sampling, plus a discount on orders over $50 at checkout. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 68% | Activity: 74% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Retail-to-store Experiences:** The fusion of digital and physical shopping through direct transport creates opportunities for personalized in-store experiences that drive foot traffic. - **Branded Ride-sharing Partnerships:** Leveraging ride-sharing services as a marketing channel allows brands to offer unique promotional experiences while expanding their reach. - **Convenience-driven Incentives:** Offering transportation credits can entice consumers to engage with brick-and-mortar stores, bridging online ease with tangible shopping benefits. - **Transport-media Advertising:** Custom-wrapped vehicles create moving billboards, transforming urban commutes into dynamic marketing opportunities for enhanced brand visibility. ### Who This Affects Most - **Retail:** Innovative transportation solutions can rejuvenate traditional retail by integrating experiential elements that differentiate brick-and-mortar from online-only options. - **Beauty and Cosmetics:** Collaborations that merge beauty retail with unconventional marketing avenues, such as ride-sharing, can create immersive customer journey experiences. - **Transportation and Logistics:** The integration of targeted, branded commutes highlights a growing intersection between logistics services and consumer engagement strategies. ## Related on Trend Hunter - [Beauty-Founder Delivery Experiences](https://www.trendhunter.com/trends/beautiful-deliveries.md) - [Mobile Beauty Supply Pop-Ups](https://www.trendhunter.com/trends/sally-beauty1.md) - [Beauty Retail Delivery Partnerships](https://www.trendhunter.com/trends/uber-eats-marketplace.md) - [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md) - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Mobile Beauty Pop-Ups](https://www.trendhunter.com/trends/henkels-gt2b.md) - [Mobile Beauty Retail Activations](https://www.trendhunter.com/trends/cardi-bs-growgood-beauty.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md)