# Extremely Tedious Sampling Machines The Delite-O-Matic Shows How Dedicated Humans Can Be By Katherinev123 | Published 2012-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delite-o-matic References: [digitalbuzzblog](http://www.digitalbuzzblog.com/delite-o-matic-the-ultimate-vending-sampling-machine) & [fantasticdelites.au](http://www.fantasticdelites.com.au) The snack food brand Fantastic Delites wanted to test just how far consumers were willing to go to get a free package of Delites, so it set up the Delite-O-Matic in a busy city street in Australia to find out. The Delite-O-Matic is an interesting, [interactive, sampling machine](https://www.trendhunter.com/trends/instore-sampling) that will dispense a free package of Delites, but only if the consumer accepts the challenge of pushing a button a certain number of times as specified by the machine. It might ask you to push it 100 times, or even 750 times! Surprisingly, hundreds of people took on the task -- no matter how tedious and repetitive -- to get a free box of Fantastic Delites. The innovative campaign was developed by Clemenger BBDO Adelaide, and it just goes to show that a simple concept (and relying on human nature) can really go a long way. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Gamification Sampling Machines:** Creating interactive sampling machines that offer free products as rewards to consumers for completing a gamified challenge. - **Repetitive Challenging Tasks:** Developing marketing campaigns and products that challenge consumers to perform tedious and repetitive tasks in exchange for rewards. - **Human Nature-inspired Marketing:** Creating marketing campaigns that are inspired by human nature - specifically, the drive to complete challenging tasks for a reward. ### Where This Applies - **Food and Beverage:** Creating interactive machines for food and beverage sampling that engage consumers in a gamified experience and encourage product trial. - **Marketing and Advertising:** Developing campaigns that tap into basic human nature and drive consumer engagement through challenging tasks in exchange for rewards or products. - **Retail and Merchandising:** Incorporating interactive machines that offer rewards for completing challenges into in-store experiences to engage consumers and drive product trial. ## Related on Trend Hunter - [Human Claw Machines](https://www.trendhunter.com/trends/human-claw-machine.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Hands-Free Snack Dippers](https://www.trendhunter.com/trends/hum-hum.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Sensorial Pretzel Snack Experiences](https://www.trendhunter.com/trends/the-flavor-blast-challenge.md) - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md)