# Illustrative Sauce Packaging Delika Sauces is Recreated with Bold Typography By Jamie Danielle Munro | Published 2014-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delika-sauces References: [thedieline](http://www.thedieline.com/blog/2014/4/4/delika-sauces) & [packageinspiration](http://www.packageinspiration.com/delika-sauces.html/) Delika Sauces recently had a complete makeover by agency CREATIVE TRADE MARK. The company went with a strong typographic look for the packaging, as well as a few simplistic yet quirky illustrations to match. CREATIVE TRADE MARK also varied its hues depending on the flavor. Hot sauce, naturally was given a fiery red look, whereas the BBQ sauce is shown with a softer brown coloring to match the liquid inside. The best part about this packaging is the illustrations on the front. For the hot sauce, a moustached Mexican man is shown on the front, with no smile on his face. The BBQ sauce has a couple of sketched tomatoes on the front, giving the brand a fresh quality. The agency did a great job with making this packaging stand out. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bold Typography:** Disruptive innovation opportunity: Explore the use of bold typography in packaging design to create a visually striking and memorable brand image. - **Simplistic Illustrations:** Disruptive innovation opportunity: Incorporate simplistic yet quirky illustrations in product packaging to enhance brand personality and appeal to consumers. - **Flavor-specific Color Variations:** Disruptive innovation opportunity: Experiment with flavor-specific color variations in packaging to create visual cues that differentiate products and enhance consumer experience. ### Industries Being Reshaped - **Packaging Design:** Disruptive innovation opportunity: Apply innovative design techniques, such as bold typography and simplistic illustrations, to create unique and engaging packaging solutions. - **Food and Beverage:** Disruptive innovation opportunity: Utilize flavor-specific color variations in packaging design to enhance product differentiation and improve consumer perception in the food and beverage industry. - **Brand Identity:** Disruptive innovation opportunity: Explore the use of bold typography and simplistic illustrations in packaging design to establish a distinctive brand identity and attract target consumers across various industries. ## Related on Trend Hunter - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Squeezable Tangy Sauces](https://www.trendhunter.com/trends/dip-and-drizzle.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Squeezable Sauce Rebrandings](https://www.trendhunter.com/trends/creamy-sauces.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)