# Seoul-Themed Immersive Digital Exhibitions London Opens the New Digital Delight Installation By Amy Duong | Published 2023-10-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/delight-installation References: [hypebeast](https://hypebeast.com/uk/2023/10/delight-seoul-exhibition-borough-yards-london) & [delightexhibit](https://delightexhibit.com/london/#intro)  Those in London are able to get a taste of Seoul with the new Delight installation that aims to transport visitors to the bustling Korean city. The [immersive art experience](https://www.trendhunter.com/trends/enlightenment-by-eonarium) is currently on display at the Victorian tunnels at Brough Yards. It splits into [12 digital installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble) by the South Korean artist Gyoungtae Hong with the help of director Younsook Im. Each installation is meant to explore the changing environment of the city. This can be seen in the form of end-to-end LED screens or a plethora of [neon signs](https://www.trendhunter.com/trends/fluorescence). Curator Daehyung Lee explains that the Delight installation is “a dance between reality and illusion, where symbols shift in meaning, hoping to spark differing reactions in viewers.” Image Credit: Gyoungtae Hong, Youngsook Im, [hypebeast](https://hypebeast.com/uk/2023/10/delight-seoul-exhibition-borough-yards-london), [delightexhibit](https://delightexhibit.com/london/#intro) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 71% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Immersive Art Experiences:** The Delight installation in London offers an immersive art experience that transports visitors to the bustling city of Seoul. - **Digital Installations:** The Delight installation features 12 digital installations by the South Korean artist Gyoungtae Hong, exploring the changing environment of the city. - **Neo-futuristic Aesthetics:** The Delight installation showcases a variety of neon signs and end-to-end LED screens, creating a neo-futuristic environment for viewers. ### Who This Affects Most - **Art and Entertainment:** The immersive art experience provided by the Delight installation opens up new possibilities for the art and entertainment industry. - **Tourism and Travel:** The Delight installation offers tourists and travelers a unique way to experience the culture and atmosphere of Seoul without leaving London. - **Experiential Marketing:** Brands can explore the use of immersive installations like Delight to create memorable and engaging experiential marketing campaigns. ## Related on Trend Hunter - [Immersive Luxe Fashion Installations](https://www.trendhunter.com/trends/burberry-streets.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Experiential Kimchi Pop-Ups](https://www.trendhunter.com/trends/jongga-flavourverse.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Immersive Audio-Visual Installations](https://www.trendhunter.com/trends/180-the-strand.md)