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# Lightened-Up Entree Options
Toojay’s Created a Deliciously Lite Menu for the New Year

By Katherine Pendrill | Published 2020-01-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/deliciously-lite-menu
References: [qsrmagazine](https://www.qsrmagazine.com/news/toojay-s-introduces-lite-menu-new-year)

In an effort to help consumers stick to their new year's commitment to eat healthier, TooJay’s has launched a Deliciously [Lite](https://www.trendhunter.com/trends/ruroc-chrome-snow-helmet) Menu.

For those unfamiliar, TooJay’s is a Florida-based chain that has been serving up delicious food since 1981. TooJay’s new Deliciously Lite Menu is a selection of dishes that are light on calories, but still big on flavor. All of the entrees are under 600 calories each, and include familiar options such as Shepherd’s Pie, Chicken Noodle Soup, and Cheddar Cheese Omelette with Potatoes.

With the vow to eat healthier still a top [new year's resolution](https://www.trendhunter.com/trends/resolution-menu) for many consumers, TooJay’s lightened-up menu is sure to appeal to those looking for an easy way to stick to their goal.

Image Credit: *TooJay’s.*

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 4% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Healthy Menu Options:** TooJay's Deliciously Lite Menu caters to consumers looking for lighter and healthier meal choices.
- **Calorie-conscious Dining:** The availability of entrees under 600 calories at TooJay's provides a solution for individuals who want to maintain a balanced diet without compromising on taste.
- **New Year's Resolution Support:** TooJay's Deliciously Lite Menu aligns with the popular resolution to eat healthier, offering a convenient and delicious option for those striving to stay on track.

### Who This Affects Most

- **Restaurant:** Restaurants can tap into the growing demand for healthier dining options by introducing light and flavorful menus that cater to health-conscious consumers.
- **Food Service:** Food service providers can capitalize on the trend of calorie-conscious dining by offering lighter options that still deliver on taste and flavor, thereby attracting health-focused customers.
- **Catering:** Catering companies can expand their offerings to include healthy and low-calorie menu choices, providing event attendees with healthier dining options without sacrificing taste and enjoyment.

## Related on Trend Hunter

- [Expansive Seasonal Deli Menus](https://www.trendhunter.com/trends/toojays-holiday-specials.md)
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- [New Year Lifestyle Meals](https://www.trendhunter.com/trends/vicious-biscuit-lightly-vicious.md)
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