# Delicious Vegan Snacks VFS Has Launched in Pop Up Grocer’s First-Ever Brick-and-Mortar Store By Kalin Ned | Published 2023-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delicious-vegan-snacks References: [vfcfoods](https://vfcfoods.com/en-us/products/original-recipe-crispy-chickn-tenders/) & [vfcfoods](https://vfcfoods.com/en-us/products/original-recipe-popcorn-chickn/)  In the world of delicious vegan snacks, the bold and "rebellious" brand [VFC](https://www.trendhunter.com/trends/plantbased-popcorn-chicken) is accelerating. The company has made a name for itself with its trailblazing vegan chick*n protein—a highly sought-after product with the growing popularity of plant-based protein. Recently, VFC's range was made available at [Pop Up Grocer’s](https://www.trendhunter.com/trends/montes-fine-foods) first-ever brick-and-mortar store which opened in New York City on March 3rd. VFS boasts three delicious vegan snacks, including the [Popcorn](https://www.trendhunter.com/trends/popcornaa) Chick*n, the Chick*n Tenders, and the Chick*n Fillets. All of them feature a crispy texture that has become a signature of the brand. The recipes are a great source of protein and the brand recommends that consumers keep the products frozen until it is time to eat. This will maximize flavor. Image Credit: VFS ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 26% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Growing Popularity of Plant-based Protein:** Companies can capitalize on the rising demand for plant-based protein by developing innovative vegan snacks, like VFC's trailblazing chick*n protein. - **Expansion of Brick-and-mortar Pop Up Stores:** As more brick-and-mortar stores like Pop Up Grocer begin to feature vegan snacks, brands can seize the opportunity to capture a wider audience through in-person interactions and product sampling. - **Increased Emphasis on Crispy Textures:** Brands can differentiate themselves by emphasizing crispy textures in their vegan products, following VFC's success in making it a signature of their brand. ### Sectors Adopting This - **Vegan Snack Industry:** There is potential for growth and innovation in the vegan snack industry as more consumers seek out plant-based options. - **Grocery Store Industry:** Grocery stores, specifically brick-and-mortar pop up stores like Pop Up Grocer, are expanding their offerings to include more vegan snacks and plant-based protein products. - **Plant-based Protein Industry:** The growing popularity of plant-based protein presents an opportunity for innovation and growth within the industry, as seen with VFC's trailblazing chick*n protein. ## Related on Trend Hunter - [Plant-Based Popcorn Chicken Bites](https://www.trendhunter.com/trends/plantbased-popcorn-chicken.md) - [Chicken-Free Vegan Pops](https://www.trendhunter.com/trends/vegan-pop.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Vegan-Friendly Chickpea Snacks](https://www.trendhunter.com/trends/brave-roasted-chickpeas.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md)