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# Delicious S'mores Recipes
Hershey's Celebrates National S'mores Day with a Selection of Recipes

By Kalin Ned | Published 2018-08-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/delicious-smores-recipes
References: [hersheys](https://www.hersheys.com/en_us/promotions/smores.html)

[Hershey's](https://www.trendhunter.com/trends/hersheys-smores-variety-kit) celebrates National S'mores Day on August 10th with a carefully curated catalog of delicious s'mores recipes. From the 'GOLD Medal S'more' that features the company's new chocolate flavor to [Reese's](https://www.trendhunter.com/trends/hersheys-chocolate-world1) Campfire Cup S'more that mixes peanut butter with "ooey-gooey goodness," Hershey's catalog of innovative combinations is bound to be a welcomed guide during the summer camping season.

In addition to the delicious s'mores recipes that are fun but still embrace the traditional formatting of the cult favorite treat, Hershey's offers a selection of baked goods that do not require a campfire, including a cheesecake, a sizable cookie skillet, a blondie pie and even a martini! For a select number of delicious s'mores recipes, Hershey's also produces how-to [YouTube](https://www.trendhunter.com/trends/learning-with-buddy) video.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 67% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Why This Trend Is Growing

- **Innovative S'mores Recipes:** Exploring unique and creative combinations for s'mores that go beyond the traditional ingredients.
- **Alternative S'mores Treats:** Developing non-traditional baked goods and desserts that capture the essence of s'mores without the need for a campfire.
- **S'mores Recipe Videos:** Creating engaging and educational video content on platforms like YouTube to guide viewers through the process of making delicious s'mores recipes.

### Industries Being Reshaped

- **Food and Beverage:** Opportunity for food manufacturers and chefs to create innovative s'mores products and menu items.
- **Hospitality and Tourism:** Hotels, resorts, and campsites can offer unique s'mores experiences or incorporate s'mores-inspired dishes into their menus, attracting summer visitors and campers.
- **Digital Media and Entertainment:** Opportunity for content creators, recipe developers, and influencers to produce and monetize s'mores recipe videos on platforms like YouTube, TikTok, and Instagram.

## Related on Trend Hunter

- [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md)
- [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md)
- [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md)
- [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md)
- [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md)
- [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md)
- [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md)
- [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md)
- [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md)