# Bourbon Barrel-Aged Seltzers This Delicious Seltzer Combines Bold Flavors With Crisp Carbonation By Rahul Kalvapalle | Published 2022-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delicious-seltzer References: [brewbound](https://www.brewbound.com/news/two-trees-launches-new-bourbon-barrel-aged-seltzer) & [twotreesdistilling](http://www.twotreesdistilling.com)  Two Trees Beverage Co. has announced the launch of a new and delicious seltzer that seamlessly manages to combine the oak-first, spicy and corn-infused character of bourbon with notes of [maple and vanilla](https://www.trendhunter.com/trends/hard-maple-seltzer) in a crisp and carbonated package. Set to be made available for $11.99 for a six-pack, this delicious seltzer offers the delectable malt-based taste that [bourbon barrel-aged beverages](https://www.trendhunter.com/trends/bear-fight-orchard-vine) are renowned for in a package that will even appeal to novice bourbon drinkers. According to Chad Slagle, CEO of Two Trees Beverage, the advent of the brand new [Bourbon Barrel](https://www.trendhunter.com/trends/barrelaged-milk-stout)-Aged Seltzer is the result of a growing recognition of the fact that there is an ever-expanding demographic of bourbon lovers who want to be able to enjoy the recognizable taste of bourbon whilst being unashamed to crave a drinking experience that is more refreshing and accessible. "We can finally deliver all of that in one product," Slagle says. Image Credit: Two Trees Beverage Co. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 14% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bourbon-flavored Beverages:** There is a growing market for bourbon-flavored beverages that offer the recognizable taste of bourbon in a more accessible format. - **Malt-based Seltzers:** Malt-based seltzers are becoming more popular among consumers who want a refreshing and flavorful option that is still light and low-calorie. - **Hybrid Alcoholic Drinks:** The creation of hybrid alcoholic drinks, such as bourbon barrel-aged seltzers, offers an opportunity for companies to tap into a unique and innovative market segment. ### Who This Affects Most - **Alcoholic Beverages:** Companies in the alcoholic beverage industry can explore creating new and unique products by combining flavors and experimenting with different types of beverages. - **Seltzer Market:** The seltzer market is rapidly expanding and offering delicious and innovative flavors, such as bourbon barrel-aged seltzers, may give companies an edge to stand out among competitors. - **Bourbon Industry:** The bourbon industry can branch out by experimenting with hybrid alcoholic drinks and incorporating the recognizable taste of bourbon into other types of beverages. ## Related on Trend Hunter - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Premium Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-based-hard-seltzer.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Bold Bourbon Barrel Ales](https://www.trendhunter.com/trends/bourbon-barrel-ale.md) - [Whisky Hard Seltzers](https://www.trendhunter.com/trends/flaviars-haiball.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Small-Batch Barrel-Aged Beers](https://www.trendhunter.com/trends/oakspire-bourbon-barrel-ale.md)