# Beer-Infused Spreads This Delicious Marmalade is Infused With Innis & Gunn's IPA Beer By Rahul Kalvapalle | Published 2016-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delicious-marmalade References: [gearjunkie](https://gearjunkie.com/beer-marmalade) & [innisandgunn](http://innisandgunn.com/) The Scottish craft brewery [Innis & Gunn](https://www.trendhunter.com/trends/innis-gunn-tequila-cask-blonde) has gained many fans around the world for brewing delectable beers of the oak-aged and other varieties, but the Scottish brewers have now decided to go ahead and create a delicious marmalade -- infused with beer. Marm and Ale is the world's first [beer marmalade](https://www.trendhunter.com/trends/jam-vino), and consists of a wonderful blend of Dundee marmalade with Innis & Gunn's famous [oak-aged India Pale Ale](https://www.trendhunter.com/trends/big-mango-beer-hug) at a ratio of one jar of marmalade to one gallon of beer. This delicious marmalade was originally created as part of a big publicity move to create buzz in order to promote the brewery's restaurant The Beer Kitchen, but it has been so well-received that it might just be made again, to the anticipation of lovers of beer and marmalade everywhere. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Craft Brewery Innovations:** Craft breweries are exploring new and unique products like beer-infused spreads, creating opportunities for innovative flavor combinations. - **Food and Beverage Innovations:** The development of beer-infused spreads showcases the potential for creative and unique products in the food and beverage industry. - **Promotional Product Innovation:** Promoting a brewery's restaurant through beer-infused spreads demonstrates the potential of innovative marketing tactics and branded food products. ### Where This Applies - **Craft Beer Industry:** The craft beer industry can embrace the trend of beer-infused spreads by developing their own unique offerings and expanding their product range. - **Food Manufacturing Industry:** Food manufacturers can explore the production of beer-infused spreads to cater to the demand for unique and flavorful condiments in the market. - **Restaurant and Hospitality Industry:** Restaurants and hotels can incorporate beer-infused spreads into their menus, providing guests with a unique and memorable dining experience. ## Related on Trend Hunter - [Spreadable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/flavored-marmelade.md) - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md) - [Beer-Infused Malt Whiskeys](https://www.trendhunter.com/trends/malt-whiskeys.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Sauce-Based British Beers](https://www.trendhunter.com/trends/camden-town-brewery-2.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md)