# Fascinating Facial Hair Branding Delicious Design League Crafts a Hairy Label for Upton's Naturals By Susan Keefe | Published 2012-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delicious-design-league References: [thedieline](http://www.thedieline.com/blog/2012/4/11/uptons-naturals.html) & [deliciousdesignleague](http://www.deliciousdesignleague.com/) The Chicago-based company Upton's Naturals enlisted the creative assistance of the firm [Delicious Design League](https://www.trendhunter.com/trends/bloody-delicious-chocolate) to craft the perfect packaging for the company's product. Featuring the work of the talented Chicago-based artist Johnny Sampson, the Upton's Naturals label exudes the kind of stylistic flare usually reserved for turn-of-the-century medicine bottles. Upton's Naturals manufactures premium vegan/vegetarian meat alternatives that are GMO and cholesterol-free, high in protein and low in fat and carbs. In keeping with the company's gentle approach to the environment and human health, Delicious Design League chose to create a label made of 18-point chipboard printed with soy-based inks. Each of Upton's Naturals products are differentiated by the state of the mascot's facial hair, going from clean shaven to a mutton chop moustache combo. Old-fashioned, playful and hairy, the Upton's Naturals branding is eco-friendly and quirky to boot. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Branding:** Opportunity for businesses to explore environmentally-friendly packaging options for their products. - **Premium Meat Alternatives:** The rising popularity of plant-based diets presents an opportunity for businesses to develop high-quality meat alternatives. - **Playful Branding:** An opportunity for businesses to differentiate themselves with whimsical and distinctive packaging designs. ### Industries Being Reshaped - **Food Manufacturing:** Businesses in the food industry can explore plant-based protein alternatives as a growing trend in the market. - **Graphic Design:** Companies in the graphic design industry can offer their services to businesses that are looking for playful and eye-catching branding. - **Packaging Supply:** Businesses that supply packaging materials can promote environmentally-friendly and sustainable packaging options to attract customers. ## Related on Trend Hunter - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)