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# Sexy Skeleton Spoofs
‘Delicate Embrace' Bra Commercial is "Not For Chubbies"

By Tiana Reid | Published 2010-05-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/delicate-embrace
References: [youtube](http://www.youtube.com/watch?v=_R9oG49INm4) & [insidecurve.lanebryant](http://insidecurve.lanebryant.com/buzz/new-watch-the-parody-of-victorias-secret-ad/)

Fresh off the heels of the controversy surrounding [Fox](https://www.trendhunter.com/trends/universal-basic-guys) and [ABC](https://www.trendhunter.com/trends/roses-for-every-body)’s ban of the Lane Bryant bra ads, this spoof for a bra called ‘Delicate Embrace’ was recently created by a supporter and subsequently posted on the Lane Bryant ‘Inside Curve’ blog.

The ad spoofs Victoria’s Secret, featuring an actual skeleton posing in a Victoria’s Secret bra that is, according to the narration, “specifically designed to air on Fox and ABC.” The cheeky voice-over goes on to say that the ‘Delicate Embrace’ bra is “Not for chubbies.”

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 73% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Bra Ad Spoofs:** Spoofing traditional bra ads to take a stand on controversial body standards and societal pressures surrounding beauty standards.
- **Humorous Marketing Parodies:** Creating humorous marketing parodies as a way of protest to raise greater levels of awareness for serious issues and campaigns.
- **Critique Commercials:** Creating a critical take on traditional commercials that create unrealistic standards and expectations for consumers.

### Industries Being Reshaped

- **Lingerie/fashion Industry:** The lingerie/fashion industry can create more body-positive and inclusive campaigns free from traditional and unrealistic standards.
- **Advertising/marketing Industry:** Advertising/marketing agencies can create humorous, parody campaigns that critique societal beauty standards and promote inclusivity and diversity.
- **Social Activism Industry:** The social activism industry can utilize humorous, parody campaigns to protest and raise awareness for important causes and issues through unconventional means.

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