# Soft Delicate Brand Identities Kati Forner Creates a Ethereal Visual Language for Wildling By Kalin Ned | Published 2018-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delicate-brand References: [wildling](https://wildling.com/pages/story) & [behance.net](https://www.behance.net/gallery/70570433/Wildling) Wildling is a brand that is dedicated to “creating a culture of self-loving” and its delicate brand identity surely propels that message forward. Developed by Los Angeles-based designer Kati Forner, the visual language features a soft color palette, minimalist font, and playful graphic embellishments that nod to a natural aesthetic. Wildling boasts “[sophisticated self-care rituals](https://www.trendhunter.com/trends/cleste-wellness)” that demonstrate “a deep understanding of [plants and herbs](https://www.trendhunter.com/trends/natural-plant-beverages).” This is adequately represented in the delicate brand identity — from the playfully curated packaging materials to the well-designed informational materials. Focused on women and celebrating strength, as well as a “form of beauty that is healthy, sustainable, and wild,” Wildling effortlessly captures attention through intentions, aesthetic and overall extension in consumer consciousness. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Soft Color Palette:** Disruptive innovation opportunity: Create delicate and ethereal brand identities that appeal to consumers seeking a calm and soothing aesthetic. - **Minimalist Fonts:** Disruptive innovation opportunity: Develop brand identities with clean and minimalist fonts that convey simplicity and modernity. - **Playful Graphic Embellishments:** Disruptive innovation opportunity: Incorporate playful and visually appealing graphic embellishments into brand identities that evoke a sense of joy and creativity. ### Where This Applies - **Natural Skincare:** Disruptive innovation opportunity: Create delicate brand identities for natural skincare products that emphasize the use of plant-based ingredients. - **Self-care:** Disruptive innovation opportunity: Develop brand identities for self-care products that cater to women and promote a sense of strength and empowerment. - **Eco-friendly Beauty:** Disruptive innovation opportunity: Design brand identities for eco-friendly beauty brands that highlight sustainability and a connection with nature. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md)