# Vegetarian-Friendly Sandwich Slices Taste & Glory Deli Slices Come in Three Vegan Varieties By Michael Hemsworth | Published 2021-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deli-slices References: [foodbev](https://www.foodbev.com/news/kerry-launches-new-taste-glory-vegan-lunchtime-deli-slices/) & [tasteandglory](https://tasteandglory.co.uk) The [Taste & Glory](https://www.trendhunter.com/trends/plantbased-sausage-ravioli) deli slices are a premium range of vegan-friendly sandwich slices that will offer consumers the ability to create some of their favorite lunchtime meals in a meat-free manner. The slices come in three varieties to choose from including No-Chicken, No-Ham and No-Beef, which are each crafted with a thick-cut profile to help mimic the texture of meat. The products will be launched into Asda locations in the UK starting on October 4 with a wider launch into [Morrisons](https://www.trendhunter.com/trends/frozen-vegan-products) and [Waitress](https://www.trendhunter.com/trends/crosta-mollica-tartufi) locations later this year. Brand Manager for Taste & Glory Beth George spoke on the new Taste & Glory deli slices saying, "Lunchtime is such an important part of the day, when we often need something quick but tasty, but when it comes to meat-free options, there’s not much to get excited about. We’re here to give shoppers something delicious to look forward to and to make plant-based sandwiches, wraps and salads something to shout about. Taste & Glory delivers on taste and texture, so we’re thrilled to launch our new meat-free Deli Slices range to give retailers opportunities for under-served occasions in the meat-free category. Consumers are crying out for delicious, meat-free lunchtime options and we’re here to shake up sandwiches like never before.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Meat-free Alternatives:** There is a high demand for more meat-free alternatives for consumers who are looking for healthier and ethical food choices. - **Thick-cut Profile Products:** Creating plant-based meat alternatives with a thicker profile can help mimic the texture and flavor of real meat, offering a more satisfying and authentic experience for consumers. - **Premium Vegan-friendly Products:** Consumers are willing to pay a premium for high-quality, vegan-friendly products that offer excellent taste and texture, creating opportunities for brands to innovate in this space. ### Who This Affects Most - **Plant-based Foods Industry:** The growing trend towards meat-free alternatives is creating opportunities for companies to develop innovative, flavorful, and healthier plant-based food products. - **Retail Industry:** As consumers become more health and environmentally conscious, the retail industry can tap into the demand for meat-free alternatives by providing a wider range of premium, vegan-friendly options in their stores. - **Food Service Industry:** Food service providers can innovate and create unique menu offerings that cater to customers who are looking for healthier and ethical food options that are also delicious and satisfying. ## Related on Trend Hunter - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Pre-Flavored Tofu Slices](https://www.trendhunter.com/trends/tofu-slices.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Convenient Plant-Based Food Ranges](https://www.trendhunter.com/trends/this-foodtogo-range.md) - [Expanded Plant-Based Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-roots.md) - [Vegan-Friendly Deli Ranges](https://www.trendhunter.com/trends/plantbased-mortadellas.md)