# Personified Cork Branding The Delhaize Wine Labels Are Adorned with Clever Stopper Manipulations By Susan Keefe | Published 2012-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delhaize References: [thedieline](http://www.thedieline.com/blog/2012/4/24/delhaize-wines-of-the-world.html) & [lavernia-cienfuegos](http://lavernia-cienfuegos.com/) The Belgian supermarket brand Delhaize enlisted the creative help of Lavernia & Cienfuegos to craft the perfect packaging for the company's line of [regional wines](https://www.trendhunter.com/trends/curated-european-wine). This collection of vino features grapes from all over the world. The regional origins of each wine type is highlighted by various manipulations of the lowly cork. Created with a touch of humor and kitsch, each [personalized cork](https://www.trendhunter.com/trends/wine-stopper-1) touts a different cultural item that ties the label to the wine's home region. For example, one of the Delhaize french wines features a cork in a chef's hat, which is a nod to the country's culinary prowess. The rest of the packaging is simple, featuring minimalist typography and a white cap that unites the entire line. Playful, crafty and fun to look at, the [Delhaize Wines](https://www.trendhunter.com/trends/little-lion-cooking-camps) of the World labels are full of irresistible charm. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Personalized Packaging:** There is an opportunity for brands to create personalized packaging that highlights the unique features or origins of their products. - **Humorous Branding:** Adding humor and clever elements to branding can make products more engaging and memorable for consumers. - **Minimalist Design:** Brands can explore minimalist design approaches to create a clean and modern look for their products. ### Industries Being Reshaped - **Supermarket Retail:** Supermarket brands can adopt personalized packaging strategies to differentiate their products and create a more memorable shopping experience for customers. - **Wine Industry:** Wine producers can leverage humorous branding techniques to make their wine labels stand out in a competitive market and engage consumers. - **Graphic Design:** Graphic designers can experiment with minimalist design principles to create visually appealing and modern packaging for various products. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Sustainable Wine Cork Products](https://www.trendhunter.com/trends/sustainable-cork-products.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)