# Inflated Food Branding Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color By Amelia Roblin | Published 2013-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delhaize-soup-packaging References: [thedieline](http://www.thedieline.com/blog/2013/1/31/delhaize-soup.html) & [lavernia-cienfuegos](http://lavernia-cienfuegos.com/) It isn't unusual to see closeup photographs of vegetables on soup cans, but the graphic technique employed in [Delhaize](https://www.trendhunter.com/trends/little-lion-cooking-camps) Soup packaging does this differently. This notion of a "close-up" is exercised in a playful way through the suggestion that these foods are actually gigantic in scale. The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and [soup bowl](https://www.trendhunter.com/trends/premium-instant-soups). This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of [magnified tomatoes, onions and mushrooms](https://www.trendhunter.com/trends/crosse-blackwell) that emerge whole and too large for their dishes. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gigantic Food Branding:** Incorporate playful designs that exaggerate the size of ingredients to create a unique and eye-catching product packaging. - **Color-coded Packaging:** Use color to code the packaging according to the specific principal ingredient to make it easier for customers to distinguish different soup flavors. - **Close-up Food Imagery:** Experiment with graphic design techniques that utilize close-up images of vegetables to make the product packaging more visually appealing. ### Sectors Adopting This - **Consumer Packaged Goods:** CPG companies can incorporate playful designs that alter the size perception of ingredients in their packaging to make their products stand out on the shelves. - **Food and Beverage:** The food and beverage industry can use color-coded packaging to differentiate between product flavors and increase brand recognition. - **Graphic Design:** Graphic design companies can experiment with incorporating close-up food imagery in their designs to create visually appealing product packaging for their clients. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md)