# Bragging About Bad Reviews SF's Delfina Pizzeria Turns 1-Star Yelp Reviews Into Staff Shirts By Marissa Brassfield | Published 2009-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/delfina-pizzeria-yelp References: [laughingsquid](http://laughingsquid.com/pizzeria-delfina-turns-negative-yelp-reviews-into-staff-t-shirts/) & [pizzeriadelfina](http://www.pizzeriadelfina.com/) When most restaurants receive bad reviews on customer-driven sites like [Yelp](https://www.trendhunter.com/trends/yelp-3), they cower; San Francisco’s Delfina Pizzeria has instead chosen to thumb their collective noses at these disgruntled past customers. Delfina Pizzeria has taken the best of the [one-star Yelp reviews](https://www.trendhunter.com/trends/burger-billboards) and turned them into [staff tee shirts](https://www.trendhunter.com/trends/uber-eats-and-rosas-thai). The shirt featured to the right says, “The pizza was soooo greasy. I am assuming this was in part due to the pig fat.” Another proclaims succinctly, “This place sucks.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Negative Review Redemption:** Opportunity to turn negative customer reviews into creative marketing strategies. - **Empowering Employees:** Using customer feedback to engage and motivate staff members in a unique way. - **Transparency and Authenticity:** Demonstrating a genuine and transparent brand image by acknowledging and responding to negative reviews. ### Who This Affects Most - **Restaurant and Hospitality:** Restaurants can utilize negative reviews as an opportunity to create buzz and engage with customers. - **Marketing and Advertising:** Marketing agencies can help businesses transform negative feedback into innovative marketing campaigns. - **Retail and Apparel:** Apparel brands can explore new avenues of self-expression by incorporating customer reviews into clothing designs. ## Related on Trend Hunter - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Sourdough Pizza Pop-Ups](https://www.trendhunter.com/trends/michelin-hexagon-chef.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Region-Specific Pizza Campaigns](https://www.trendhunter.com/trends/regionspecific-pizza.md) - [Sensual Pizza Campaigns](https://www.trendhunter.com/trends/bare-naked-pizza.md) - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md) - [Pizza Culture-Inspired Apparel](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria.md) - [Brussels Sprouts-Topped Pizzas](https://www.trendhunter.com/trends/pizza-bacon-brussel-pie.md)