# Anti-Social Media Hunger Campaigns The Delete to Feed Campaign Encourages Offline Interactions By Katherine Pendrill | Published 2016-09-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/delete-to-feed References: [grubstreet](http://www.grubstreet.com/2016/09/feed-hungry-people-by-deleting-your-instagram-posts.html?mid=full-rss-grubstreet) & [deletetofeed](https://deletetofeed.com/) [Land O'Lakes](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) recently introduced a new campaign called 'Delete to Feed' that encourages people to spend less time thinking about crafting the perfect [Instagram](https://www.trendhunter.com/trends/food-waste-campaigns) picture and more time thinking about what they can do to combat hunger in America. The Delete to Feed campaign asks users to delete their food-centric Instagram pictures and in exchange, Land O'Lakes will donate food to those in need. To participate, users simply have to sign up on the website and each food-themed picture they delete will be recorded. For every picture deleted, Land O'Lakes will donate 11 meals to [Feeding America](https://www.trendhunter.com/trends/toojays-and-feeding-florida). The idea is that while many of us enjoy food in excess -- sometimes simply for the purpose of art -- there are many people who are going without any kind of food at all. As the campaign's website points out: "Instagram is full of food posts, but millions of Americans go hungry each year." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Social Impact Campaigns:** There is an opportunity for businesses to create social impact campaigns that encourage users to take meaningful action. - **Offline Interaction Promotion:** Promoting offline interaction can be a disruptive innovation opportunity for businesses in the digital age. - **Conscious Consumerism:** Businesses can tap into the trend of conscious consumerism by creating campaigns that encourage people to make a positive impact. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can create campaigns that encourage customers to donate meals to the hungry while promoting their brand. - **Social Media:** Social media platforms and their associated businesses can create campaigns that promote social impact and inspire meaningful action among users. - **Nonprofit:** Nonprofit organizations can leverage social media to create campaigns that raise awareness about social issues and encourage people to take action. ## Related on Trend Hunter - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [Virtual Community Kitchens](https://www.trendhunter.com/trends/mission-hunger.md)