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# Gift-Deleting Instructions
Apple Created a Page Explaining How to Delete the U2 Album From iTunes

By Alyson Wyers | Published 2014-09-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/delete-the-u2-album
References: [mashable](http://mashable.com/2014/09/15/how-to-delete-u2-free-album-itunes-apple/) & [support.apple](http://support.apple.com/kb/HT6439?viewlocale=en_US&locale=en_US)

So many people have been trying to delete the U2 album that [Apple](https://www.trendhunter.com/trends/apple-delivery) had to create its own help page. Following last week's Apple event where details of the iPhone 6 were released along with other informational updates, Apple provided a new U2 album as a gift. Many people were surprised to discover the [free gift](https://www.trendhunter.com/trends/gifts-qr) was already downloaded as a 'purchase' in their iTunes and voiced their frustration on the internet about not having the option to download 'Songs of Innocence' themselves.

However, U2 manager Guy Oseary simply asked unhappy iTunes users to delete the U2 album. Apple backed his comment by creating a page called 'Remove iTunes Gift Album 'Songs of Innocence' from your iTunes Music Library and Purchases.'

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 31% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Album Deletion:** Opportunities for developing software or tools that help users easily delete unwanted albums or content from their digital libraries.
- **Customer Feedback:** The importance of listening to customer feedback and addressing frustrations or concerns promptly to maintain good customer relations.
- **Digital Gifting:** The rise of digital gifting and the need for improved options to allow users to choose and download gifts of their preference.

### Industries Being Reshaped

- **Music Streaming:** The music streaming industry can benefit from providing better control and customization options for users' digital libraries.
- **Tech Support:** Tech support services can capitalize on the need for assistance with digital content management and troubleshooting.
- **E-commerce:** E-commerce platforms can explore opportunities to enhance the gifting experience by offering more personalized and customizable digital gifts.

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