# Apothecary-Style Beauty Flagships The Delbove Flagship Boutique is a Sprawling Upscale Boutique By Rebecca Byers | Published 2015-05-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/delbove-flagship-boutique References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/10/delbove-flagship-boutique-by-christophe-remy-brussels/) & [christopheremy.net](http://christopheremy.net/) The [upscale apothecary-inspired](https://www.trendhunter.com/trends/boots-fragrance) Delbove flagship boutique in Brussels is a sprawling space that combines high end cosmetics with a retreat-like shopping experience. Designed by Christophe Remy, the space is defined by its white walls and fixtures, gold accented decor and a warm plum accent wall that matches the carpet. The upscale boutique does a great job of highlighting the merchandise, which boasts a similar antique pharmacy aesthetic. Much of the interior features custom pieces including wall coverings, fabrics and furniture designs. Rather than feeling like a [luxury cosmetics shop](https://www.trendhunter.com/trends/charlotte-tilbury-flagship), the Brussels Delbove flagship boutique is a stunning representation of the brand and lifestyle projected by the product line. The lounge space specifically communicates the flagship boutique is more of a place to interact with the lifestyle of the brand than merely accessing the product. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Upscale Apothecary-inspired Boutiques:** There is a growing trend of upscale boutiques that draw inspiration from the vintage apothecary aesthetic, offering a unique and immersive shopping experience. - **Customized Interior Design:** The use of custom pieces in interior design, such as wall coverings, fabrics, and furniture designs, is becoming increasingly popular in creating a distinct and branded environment. - **Brand-lifestyle Integration:** Flagship boutiques are evolving from product-centric spaces to places where customers can interact and immerse themselves in the brand's lifestyle, creating a deeper connection and enhancing the overall experience. ### Industries Being Reshaped - **Cosmetics and Beauty:** The cosmetics and beauty industry can explore the concept of upscale apothecary-inspired boutiques to elevate brand perception and offer a unique shopping experience. - **Interior Design:** The focus on customized interior design in boutiques presents new opportunities for the interior design industry to create bespoke and immersive spaces. - **Retail:** As flagship boutiques shift towards brand-lifestyle integration, the retail industry can capitalize on creating experiential spaces that go beyond product display, fostering brand loyalty and driving customer engagement. ## Related on Trend Hunter - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md)