# Rewarding Travel Delays 'Delay Your Way' Treats Delayed Travelers to an Impossible Whopper By Laura McQuarrie | Published 2019-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/delay-your-way References: [businesswire](https://www.businesswire.com/news/home/20191218005089/en) & [bk](http://www.bk.com) Traveling during the busy holiday season can be stressful, especially as there are so many decisions that are simply out of the average traveler's hands—but [Burger King's](https://www.trendhunter.com/trends/whopper-swapper) 'Delay Your Way' attempts to put a positive spin on a disheartening event. With the Delay Your Way promotion, travelers at any airport in the United States are able to report their [delayed flight](https://www.trendhunter.com/trends/delay-defense) in the BK app and get a coupon for a free Impossible Whopper. This promotion is being offered for a limited time during the hectic rush in December where many people are scrambling to get home or enjoy a getaway, and the weather doesn't always cooperate. Rather than treating delayed travelers to its signature burger, Burger King is inviting people to experience its [meatless Impossible Whopper](https://www.trendhunter.com/trends/notco-and-aeromexico), which features a plant-based patty. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 14% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Travel Delay Redemption:** Opportunity to offer incentives or treats to delayed travelers to enhance their travel experience and create loyalty. - **Plant-based Food Promotion:** Promoting plant-based food options as alternatives to traditional meat products, catering to the increasing demand for vegetarian and vegan options. - **Customer Loyalty Programs:** Using rewards and discounts to foster customer loyalty and keep travelers engaged with a brand even during unforeseen travel delays. ### Where This Applies - **Fast Food:** Fast food chains can implement delay redemption programs to attract and retain customers, fostering positive brand association. - **Food and Beverage:** Food and beverage companies can capitalize on the growing popularity of plant-based food by promoting and offering meatless alternatives to consumers. - **Travel and Hospitality:** Travel and hospitality companies can develop customer loyalty programs, incentivizing travelers to choose their brand by offering rewards and exclusive perks during travel delays. ## Related on Trend Hunter - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Airport Burger Spots](https://www.trendhunter.com/trends/delta-air-lines-1.md) - [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md) - [Complimentary Cheeseburger Promotions](https://www.trendhunter.com/trends/honest-burgers.md) - [Plant-Based Travel Station Burgers](https://www.trendhunter.com/trends/beyond-burger.md) - [Celebratory Plant-Based Burger Promotions](https://www.trendhunter.com/trends/1-impossible-slider.md)