# Delayed Gifting Campaigns Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm By Laura McQuarrie | Published 2024-10-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/delay-the-delivery References: [creative.salon](https://creative.salon/articles/work/bloom-wild-delay-the-delivery) & [bloomandwild](https://www.bloomandwild.com/)  New parents are often showered with gifts and an outpouring of support immediately after the birth of a child. Still, as time goes on, this attention and assistance tend to wane, leaving them feeling overwhelmed and isolated in their journey—and with all of this in mind, Bloom & Wild launched a new campaign called Delay the Delivery. This new campaign under the brand's Care Wildly platform is supported by a Better Late Delivery function, which allows consumers to pre-order flowers and gifts to ensure they'll arrive when they have the biggest impact. One to three months after a baby arrives, flowers and gifts arrive using Better Late Delivery, helping friends and family show their love and support by gifting with even more thoughtfulness and intention. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 92% | Activity: 97% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Thoughtful Postpartum Gifting:** Innovations in gifting by timing the delivery to better support new parents months after birth introduce an opportunity for more meaningful and impactful presents. - **Delayed Gratification Services:** The concept of scheduling deliveries in advance to coincide with peak times of need presents a disruption in traditional gifting practices. - **Support Sustainability:** By spreading support over time rather than immediately, businesses can encourage sustained engagement and emotional connection, transforming the postpartum experience. ### Where This Applies - **Gift-giving Industry:** Delayed gifting campaigns can reshape how consumers think about and plan their presents, moving away from immediate gratification to more strategic, impactful expressions of love. - **E-commerce Platforms:** E-commerce platforms can incorporate delayed delivery options, allowing customers to schedule purchases for future dates, enhancing customer experience and satisfaction. - **Parenting and Baby Care:** Introducing services that offer continued support for new parents over an extended period can foster stronger connections and provide much-needed aid during the postpartum period. ## Related on Trend Hunter - [Alone Time-Inspired Flower Arrangements](https://www.trendhunter.com/trends/alone-time-arrangement.md) - [New Parent Support Campaigns](https://www.trendhunter.com/trends/freshman-parent-kit.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Convenience-Forward Mother’s Day Gifts](https://www.trendhunter.com/trends/thoughtful-gift-baskets.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Mom-Focused Mindfulness Initiatives](https://www.trendhunter.com/trends/mindfulness-initiative.md) - [Preemie Diaper Platforms](https://www.trendhunter.com/trends/diaper-platform.md)