# Rapper Collaborative Sweatsuits Gucci Mane's Label Delantic Dropped Its First Sweatsuit Capsule By Amy Duong | Published 2018-06-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/delantic References: [highsnobiety](https://www.highsnobiety.com/p/gucci-mane-delantic-ss18/) & [stadiumgoods](https://www.stadiumgoods.com/apparel/delantic) Infamous hip-hop rapper Gucci Mane worked alongside fellow rapper [Playboi Carti](https://www.trendhunter.com/trends/playboi-carti-supreme) in launching the latest Spring/Summer 2018 offerings from his own [streetwear label](https://www.trendhunter.com/trends/golf-wang-x-supreme), Delantic. The brand's name is derived directly from Gucci Mane's full name -- Radric Delantic Davis. He follows his range of t-shirts launched last year with a collection comprised of hoodies and matching sweatpants, all designed in collaboration with Todd Moscowitz, the founder of [Alamo Records](https://www.trendhunter.com/trends/limitededition-kingston-golden-pils). The new Delantic Spring/Summer 2018 collection boasts light hues such as powder blue, light orange, white, gray, with some dark tones. Some notable graphics include the brand's logo finished in a variety of versions, as well as striped patterns in red and black or gold and tan. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Rapper Collaborative Fashion:** The trend of rappers collaborating with fashion brands to create unique apparel collections offers disruptive innovation opportunities in the streetwear industry. - **Celebrity-inspired Streetwear:** The rise of celebrity-owned streetwear brands, like Delantic by Gucci Mane, presents disruptive innovation opportunities in the fashion industry, allowing fans to connect with their favorite artists through clothing. - **Graphic-driven Sweatwear:** The growing popularity of sweatpants and hoodies featuring bold graphics and unique designs poses disruptive innovation opportunities for streetwear brands looking to cater to the demand for distinctive apparel. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from the disruptive innovation opportunities presented by the trend of rapper collaborations and celebrity-inspired streetwear, as consumers seek unique and exclusive clothing options. - **Streetwear:** The streetwear industry has the potential to thrive by embracing the trend of rapper collaborations and graphic-driven sweatwear, offering customers distinctive and stylish apparel choices. - **Music:** The music industry can explore disruptive innovation opportunities by expanding into the fashion sector through artist-inspired clothing lines, creating new revenue streams and strengthening fan engagement. ## Related on Trend Hunter - [Rapper-Inspired Streetwear Brands](https://www.trendhunter.com/trends/p-by-gunna.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Rap Group-Collaborative Fashion](https://www.trendhunter.com/trends/wind-and-sea-2.md) - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md)